No one type of content resonates with all job function email list people. That’s why we create content for videos, emails, blogs, and social media. Podcasts are often overlooked in content marketing.
Podcasting has exploded in the last decade. On average, podcast listeners spend 6 hours and 39 minutes a day listening to podcasts. You can use podcasts to elevate your brand and demonstrate your market leadership.
But brands often feel intimidated when it comes to podcasting. But that shouldn’t stop you from getting your ideas out to new customers.
Here’s an overview of how to add podcasts to your content marketing lineup.
Create a podcasting strategy
Before you start your podcast, get excited, and then only create two episodes and forget about it, develop a thoughtful strategy and plan for how podcasts will fit into your existing content.
As part of your strategy, you should consider china business directory the following.
- Research what equipment and subscriptions you’ll need to launch a branded podcast. Make sure these costs fit into your marketing budget.
- Categorize your content based on what format or medium it best fits into. Podcasts include content that is conversational and doesn’t require visuals to make it understandable.
- How will you promote your podcast to grow your listener base and make it worth your time?
- Set the length of the content to match the needs of your audience. For example, if you are targeting middle-aged moms, the episodes should be no longer than 30 minutes. This way, parents who are picking up their kids from school or waiting for them at sports practice will be able to listen to them in their free time.
- Create a schedule for releasing new episodes so listeners know when to expect them.
Sometimes it’s best to start by creating YouTube seo is more cost-effective than videos that clients can listen to while doing chores around the house. Publishing content on YouTube is free, and all you need is a good microphone.