Endomarketing or internal marketing are actions that aim to make employees feel valued, improving the company’s image in their eyes.
In other words, good internal marketing practices aim at the general well-being of employees, but their results reflect much further and directly affect business performance: motivated employees produce more and better. That’s a fact!
Furthermore, companies with strong and recognized internal marketing attract the best talent on the market and reduce their turnover rates (employee turnover rate, responsible for dismissal, hiring and training costs that are often costly to the business).
The relationship between organizational culture and internal marketing.
Internal marketing works to disseminate and brother cell phone list an organization’s culture, which are the values, beliefs and behaviors that are part of the business. It supports the idea of bringing the cultural standard established by the organization to all employees, regardless of their hierarchical level.
Internal marketing strategies also support processes that involve changing organizational cultures, whether motivated by social or marketing issues, since culture is something that is constantly changing. In other words, internal marketing strengthens the organizational culture of the business.
Modern organizational cultures are based on trust and reciprocity in relationships between people and institutions. Good salaries and benefits are no longer enough to make an employee stay at a company or accept working there. A sense of belonging and shared goals are essential today.
Good people management is capable of making everyone understand their role within the business and increasing the sense of collective and individual responsibility, contributing to the company’s growth.
Types of organizational culture.
Marketing expert Neil Patel explains in his incoterms ddp delivered duty paid that there are 4 types of organizational culture, according to Irish philosopher Charles Handy:
1. Culture of power: high centralization in command, with people connecting through empathetic initiatives rather than a formal connection;
2. Role culture: focusing on function, this type of culture highlights the organizational chart, clearly defining each employee’s role;
3. Task culture: problem-oriented perspective, where performance is judged in terms of results and problems solved
Endomarketing in the dissemination of culture and values.
After defining what the company wants for its usa b2b list culture. It is time to get down to work and take actions to disseminate this new standard of expected behavior. Which values will be adopted to achieve the business objectives.