Google featured snippets – desktop percentages
here it is important to highlight the importance of interpreting the data separately for each country, taking into account that they correspond to the total number of keywords analyzed in each of them.
Therefore, we should not fall into a position 0 is more feasible in mexico and colombia than in spain, as fernando macià explains:
we must be cautiousq
Given that the sample of keywords. We started from is twice as many keywords for. Spain as for colombia or mexico.
Although we might think that the type of searches should maintain. The same degree of heterogeneity regardless of. The sample size, it is also likely that, as the number of keywords that comprise it increases. The percentage of informational/navigational/transactional/branded. Searches will not remain homogeneous.
Since featured snippets are activated primarily for informational searches, this different distribution in the sample could affect the percentage obtained.
— fernando macià – human level
thus, the correct interpretation to make for these percentages is that of the total keywords analyzed for each country, in spain 7.01% manage to earn a fs, in mexico the figure rises to 11.38% and in colombia it is 10.32%.
Now let’s see what happens with the mobile version
In this case we see how the previous percentages are even lower.
How does our subject matter expert uk phone number list interpret this?
We know that the ctr of organic results on mobile is usually lower than on desktop.
This could explain why a certain number
On the other hand, a certain percentage why are featured snippets important? of
— fernando macià – human level
let’s now move on to a more detailed analysis of other country-by-country data.
Specific data extracted from the semrush study on google’s zero position in spain
the first data table that we are going to see for spain analyses which word begins the best positioned questions in google in spam data terms of position 0.