According to the report “State of Inbound in Latin America”, 75% of organizations that use this method consider it effective . This percentage is repeated when describing the adoption of this method as the main methodology in companies in the region, exceeding by one percentage point the figure that represents its use worldwide.
But how do you define inbound marketing? It is a concept that is too broad and complex to summarise in two or three lines. It is a strategy that encompasses a series of characteristics, which we will discuss below.
1. Setting SMART goals
Defining SMART goals is the backbone of inbound marketing. It is not bolivia phone number data enough to simply state the goal, “we want to increase the number of leads.” The SMART acronym implies being more specific and it is, in large part, for this reason that Inbound is a highly efficient strategy.
Let’s break it down:
- Specific – Specific : it has to be concrete and clear.
- Measurable – Measurable : To measure performance, it must contain a quantifiable indicator.
- Attainable – Achievable : it is essential that it is possible to achieve.
- Relevant – It should be significant to your business.
- Time-bound – It is necessary to specify the time in which efforts to achieve the objective will begin and end.
2. Attracting the right traffic without intrusive methods
That’s the superpower of Inbound: getting the right visitors to the brand, without having to chase them with invasive ads. The strategy advocates generating two-way and interactive communication with those who are most likely to become consumers of the products or services offered by the company.
3. Capturing potential customers through added value
Inbound Marketing implements processes and techniques singapore data that convert visitors into sales opportunities or potential customers. This translates into the generation of content with added value, which will attract users, getting them to subscribe to the company’s database and accept receiving new information.
4. Development of educational, useful and relevant content
This is one of the defining characteristics of inbound show discounts and offers marketing. Content is developed by understanding the recipient’s needs and interests and adding context according to the purchasing stage they are in, so that the journey through the funnel is carried out in a natural way.