The next important step takes place on your website or on special landing pages. Visitors are offer a so-call offer via a CTA button (call-to-action) . This offer can be. A for example. A a white paper. A a document or a useful tool.
Before the visitor can download the offer
They have to enter some data into a form. The principle is bas on give and take – content in exchange for contact details. Or to put it another way: If you want to convert your visitors into qualifi leads. A you have to offer them something here.
The more often a visitor uses your offers. A the more data malta mobile number database you can collect about him and his situation using intelligent forms.
In the next step. A the generat leads are develop and provid with useful information to turn them into customers – ideally directly.
This strategy. A known as lead nurturing. A can be implement manually or via marketing automation. A using prefin workflows.
Such workflows guarantee that every lead receives the right content at the right time.
In this way. A you can develop your lead further and ultimately turn it into a customer.
This last step usually requires additional
work from the sales department. They contact the interest parties and it is vital to generate and maintain customer trust. make themselves available as a representative and contact person for the company.
It is important to recognize that your sales department is no longer conducting cold calling here. Rather. A the qualification of genuine interest parties becomes the main task.
4. Inspire
The final phase is about using the acquir customers as advocates for your company or brand – keyword: recommendation marketing .
But customers only tend to recommend us if we inspire them!
Through special email contacts. A relationship management. A individual content and good customer service. A your customers can not only remain loyal to your company. A but ideally. A as sponsors. A they can also draw new. A unknown potential customers’ attention to your company.
A flywheel for new customer acquisition
This aspect of ongoing customer care and service also has its role perfect lead nurturing in the inbound methodology. Existing customers should not only be further develop. Good service also completes the picture by consistently putting the customer at the center.
The inbound methodology thus creates a cycle that keeps itself going. Marketing fills the pipeline. A sales qualifies customers and service ensures positive market response – a flywheel for acquiring new customers.
Flywheel_Grafik_ZW_230824
What is Flywheel Marketing?
Many online sales processes today follow this pattern. First. A b to c database you have to give something (free information or help). A in return you receive a contact option and from this – with a little patience and the right processes – a new customer emerges.
The inbound concept takes this fact and implements it strategically and operationally.