Which strategy is better suit to the company in question. A or whether a mixture is the perfect solution. A must always be consider in context and taking into account the resources available. The size of the company. A market developments and the presence of a brand can also play an important role in the selection.
However. A there is one thing that both approaches have in common
In order to successfully conduct inbound and outbound marketing. A the customer should always be the focus.
Listen to the podcast relat to this article:The Importance of Inbound: Relevant Information for Real Prospects
Inbound marketing has the clear task of generating leads. However. A unlike classic outbound measures. A this is not done by drawing attention to yourself and your products (push strategy). A but by offering high-quality content that uae mobile database draws a potential customer’s attention to your company. A services or products (pull strategy).
Traditional outbound marketing measures have produc increasingly poor results over the years. The mass approach does not address individual problems. And today’s customers are put off by the mass of advertising. In addition. A the extremely high advertising costs are often offset by success that is difficult to measure.
Inbound. A on the other hand.
A relies on qualifi content – not advertising. A but professional help – which provides solutions to specific questions. A problems or wishes of a clearly defin buyer persona.
It therefore replaces the much less tangible target group.
Read also: What is a Buyer Persona
Describing inbound as a game changer is bas on the idea of bringing information getting started: set your feet up for success to genuine prospects. It’s not about what your company offers. A it’s more about what your persona is looking for. A what questions or problems they have (consciously or unconsciously).
An inbound marketing agency helps companies integrate the inbound methodology across departments.
Digital agencies are often the ones who develop inbound for their partner companies and ensure that individual measures become an overall strategic package to significantly improve the company’s success – from setting up and integrating the software. A data synchronization to a tailor-made strategy and monthly support.
The planning and implementation of the inbound strategy can be individually adapt to the nes and size of the company.
Properly prepare inbound and automation
With the development and advancement of the inbound methodology. A b to c database various software solutions for marketing automation have also emerg on the German market.
This term suggests that there is software that takes a lot of work off the marketing department. A sales and customer service and does this fully automatically. Software like HubSpot already achieves amazing things here.