- Accessible websites are platforms for B2B brands that are accessible to everyone without additional installations
- For 100% of website visitors, barrier-free optimization is helpful
- For 30% it brings significant relief and for 10% it is essential
Accessible websites have one goal: to reach all users. With accessible web design and the accessibility of content, B2B companies can underline their competence in communication and technology.
With a focus on usability and accessibility, everyone can use the web without restrictions. This expands the target group of B2B companies, visitors stay on the website longer or are happy to come back. The bounce rate can be improved, the loading time can be increased through better source code and thus a higher SEO ranking can be malaysia number data achieved. In addition, barrier-free websites offer better readability on mobile devices.
Web Content Accessibility Guidelines
The Web Content Accessibility Guidelines for B2B brands (WCAG) are an international standard for the barrier-free design of Internet offerings. They create guidelines for barrier-free web content. These include four principles: perceptibility, usability, comprehensibility and robustness. These are discussed in more detail below:
perceptibility
People with visual impairments rely on images being provided with alternative text. With the help of reading applications, the image description is used to output the content in speech. This way, people who cannot see the image can still locate for B2B brands what kind of image it is. B2B companies should therefore ensure that images are digital agencies: experts combine the strengths of hubspot and salesforce marked with alt tags when uploading them to websites etc. Alt tags are usually between 70 and 140 characters long. The content should simply briefly describe what can be seen in the image. Search engines also evaluate these texts and include them in the ranking.
usability
Due to motor impairments, many people cannot use a mouse to navigate websites. B2B companies should therefore urgently enable the website to be navigated using the “Tab key”. This works with special HTML elements. When designing, it should also be ensured that navigation points are designed with sufficient space between each other.
comprehensibility
Information, texts and elements should be presented in a simple and understandable way. The use of easily understandable language is particularly for B2B brands useful in the B2B sector. Simple language means that texts are uncomplicated and easy to read. Simple texts are not only suitable for people with disabilities, but are also quicker and easier for all other users and non-native speakers to absorb.
robustness
The website should be designed to be robust so that it can be used by as many people as possible. B2B companies should also pay attention to b to c database well-structured typography. Is the H1 the largest font? The H2 should be designed a little smaller than the H1 and the H3 smaller than the H2 and so on. Structuring the typography is particularly helpful for people with learning disabilities and attention disorders.
Good legibility of texts depends on a sufficient contrast between the foreground and background color. The texts should stand out well from the text background in order to be legible. This is particularly important for texts with small font sizes. High contrasts also help with mobile use. Content remains recognizable outdoors, for example, despite direct sunlight.