The ability to respond is a possible key to success
We already wrote in one of our previous articles that no one likes no-reply emails . And yet we receive so many of them!
An ActiveCampaign survey of 1,000 respondents over the age of 18 shows that:
- 27% of them receive at car owner database least one transactional no-reply email per day,
- 39% of respondents several times a week,
- 8% receive one per week on average,
- 14% will receive a few within a month,
Given the aforementioned four times higher open rate compared to marketing emails, it is clear that transactional emails will receive significant 10. staying on top of the vintage market attention, which will probably not be just a one-time thing.
However, with a high number of emails read, the likelihood of wanting to ask a question or make a follow-up increases, as evidenced by an ActiveCampaign study, which found that 49% of respondents have responded to a transactional email only to receive an automatic message that their response was undeliverable.
And of course this significantly influenced
not only their specific customer experience, but also their overall view of the company and any future purchases.
- 29% of them have even given up on a business leads merchant for this reason alone.
- 32% of those surveyed admitted that they remained loyal to the e-shop, but they were shopping there less.
- Only 39% of people don’t mind transactional emails from a no-reply address.
That’s why we strongly recommend sending transactional emails from an address that recipients can reply to. This way, you give customers what they want. In fact, an ActiveCampaign study shows that 65% of customers welcome the ability to respond immediately to transactional emails .
For inspiration, see the separate article What to Use Instead of a No-Reply Email Address .