SEO stands for Search Engine Optimization. It is a process that helps your website rank higher in search engine results. The goal is to have your website appear at the top when someone searches for the products or services you offer.
For example, if you sell coffee, SEO can help your website appear on the first page of Google when users search for “buy coffee.” Higher rankings belgium telegram data lead to more clicks to your website, and that means more leads for your business – Isn’t that amazing.
Why is SEO important?
SEO is a critical marketing channel that you shouldn’t ignore.
More than 8.5 billion searches are performed on Google Search every day, and Google owns 91% of the global search engine market.
With such incredible audience reach, it’s no surprise how to make money on advertising? that in turn, the global SEO industry is projected to reach a staggering $122.11 billion by 2028.
There are two main reasons why SEO is important:
- People use Google to find all sorts of things, including products, services, and any useful information about them. This creates a search demand that many websites compete for.
- Unlike online advertising, the traffic you get through SEO is free .
Overall, the benefits of SEO include free, sustainable, and passive traffic to your website every day of every month and every year.
How search engines work
Search engines are designed to help you find information on the internet. They use two basic elements:
- Search index . A digital library of information about websites.
- Search algorithms . Programs that match and rank results from the index based on your query.
Search engines operate in three phases:
- Crawling : Web crawlers (or spiders) bfb directory visit and download web pages by following links from known pages.
- Indexing : Information from crawled pages is processed and added to the search index.
- Ranking : When you perform a search, the algorithm ranks relevant results based on various factors to provide the best answers.