User experience and usability
Google evaluates the user experience (UX) of any canada telegram data page by looking at a set of page experience signals . Here are the signals they openly talk about:
- Good Core Web Vitals (CWV) score
- Security (if the page is connected via HTTPS)
- Mobile-friendliness
To keep things short and simple, we won’t go into detail about these signals here. Just understand that Google wants to serve mobile-friendly pages don’t forget to create an avatar that load fairly quickly, have a consistent interface without large pop-ups that cover the content (unless it’s for legal reasons), and have an SSL or TSL certificate installed (which you can get for free).
All of these elements are pretty much standard web design these days. Google doesn’t require your site to have cutting-edge visual design or be the fastest site on the web. And if you look at this statistic from Adobe , this concern for UX makes sense:
Nearly 8 in 10 consumers would stop engaging with content that doesn’t display well on their device.
How local SEO works
Local SEO is a strategy to make your bfb directory business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results.
There are additional factors that affect local SEO. Beyond what we’ve discussed so far, here’s what matters to users with local search intent:
- Google Business Profile. Create a profile for your business on Google. It includes your name, address, phone number, hours of operation, and photos. This profile helps you appear in the “maps pack,” the section with a map and a list of businesses.
- Reviews. Encourage happy customers to leave positive reviews on your Google profile and other review sites. Reviews build trust and can improve your rankings.
- Keywords with local search intent. Use SEO tools like Ahrefs Keywords Explorer to find search queries for local products or services (e.g. “veterinarian near me”) and measure their traffic potential and difficulty to rank.
- Consistency. Make sure your business name, address, and phone number (also known as NAP) are the same everywhere online – on your website, social media, and local directories.
- Local listings. List your business in online directories and local websites (e.g., blogs that review local restaurants).
Learn how to do local SEO and see more information in our complete SEO guide for beginners .
What is the difference between SEO, SEM and PPC?
SEM (Search Engine Marketing) has the broadest scope of these three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads.