All of this is shown in objective, transparent and creative content.
A new business requires a series of efforts, planning and, mainly, a great positioning before the
market and the public.
A key part of this is the value proposition, a simple strategic tool that has a high capacity to
generate engagement in people interested in the company.
However, to have this efficiency it needs to be well built.
Defining a good value proposition is the first step in showing how your company can satisfy a niche
customer efficiently and accurately.
However, few people know how to develop this positioning in the right way. There is a specific
standard that allows for a more accurate result and a better chance of attracting more customers.
In this post you will better understand the role of the value proposition and how important it can be if
done correctly.
Learn more about its importance, what it should contain, and how to develop yours and succeed in
positioning your company!
What is a value proposition and what are its characteristics?
The value proposition is an original sweden telegram data marketing practice that aims to give the customer a clear, concise and transparent idea of how a particular business can be relevant to him .
Developing this idea is one of the key steps in any planning strategy. It is a mistake to start a new business without having this concept well formulated.
Every company is founded on the basis of pillars of action and practices towards the market and the public. These ideas must guide the value proposition and from them this business will offer its products or services to the public.
When developing the proposal, you understand what the company will offer, so it is essential to be very transparent in this content.
1. Business must be exalted and strengthened
In this type of presentation, there what is a bank slip? a guide to answer all your questions is a strong tendency to strengthen the company in the market, demonstrating why to choose your company and not the competition .
Of course, to make your work stand out, it is not necessary, much less recommended, to belittle other market participants. The client wants to know why your business should be their choice and not why they should not choose your competitors.
In other words, the important thing is to reinforce how a company can solve its audience’s problem. At this point, it is essential to briefly point out the necessary solution and also detail the discomfort or dissatisfaction caused by the customer’s pain.
From this, then, the ability of the product or service to solve the problem and provide satisfaction must be demonstrated.
The benefits of what your company offers should be highlighted, as they are what sets your business apart. These are the main reasons why the consumer should choose your company and not your competitors, who are often just as competent as you.
It should be objective and easy to find
With the growth of digital and, especially, e-commerce , the lack data value proposition became more relevant for companies.
When visiting a site , whether institutional or online, the consumer seeks to understand how that company can help him. At that point, the value proposition is a resource that can win the user’s continuity or abandonment.
The impact generated by this resource is relevant and, because of that, makes it crucial for companies. Given this, the proposal must be accessible and highly visible so that it can be easily found.
Another point that makes the difference is the presentation. An interesting design and the good structure of information and images increase the engagement of your audience.
Why should the value proposition be customer-centric?
If this level is reached, the chances of the customer understanding why they should buy from your business increase.
A value proposition with a good chance of creating engagement must be customer-centric . This is a real challenge as it speaks about a company, but it must be deep enough to show all the ways of advantage that this business can provide.
Whether in sales or service, the consumer will always be the focus, after all, he will be the one who will enjoy the solution. This makes it clear how the value proposition must be properly oriented as an indispensable tool.
It can be a big mistake to think that good products are enough to win over customers . They also want a detailed explanation to take the next step with confidence.
The 3.0 consumer or prosumer is a very important concept and helps to understand how a well-executed value proposition becomes even more relevant.
Nowadays, we are looking for more than just a good product that can be purchased, as the experience is what has the most value.
The advancement of the digital age and all its resources have considerably increased the level of demand and consumer attention.
Before making a purchase, Internet users will look for references and more information about a company. Content is part of the consumer’s routine and they look for the certainty they need to invest in products and services in these databases.
The value proposition is an excellent resource to deliver this information clearly and with the positioning that the public needs, that is, with a precise indication of how you can satisfy their demands.
Elements of value for the consumer
Does your company know what consumers really care about? The parameters are extensive and have different origins. With each solution to a problem, a person seeks different values and that is precisely what the proposal must address.
Given what the potential customer is looking for, the content must accurately present how the product or service will help the buyer.
However, a good proposal depends on identifying the most common elements of value for the consumer.
This is exactly what the consulting firm Bain & Company did , by determining these elements within four categories :
- social impact,
- life change,
- emotional benefit
- and functional benefit.