Selling on marketplaces may seem like the quickest way to start promoting your products online. After all, the structure is already in place, the traffic is high, and the customers are there. But is your company really in control of its own growth? The answer may surprise you — and that’s exactly what we’re going to talk about in this article.
What are marketplaces?
Marketplaces are platforms like Mercado Livre, Amazon, Shopee el salvador email list 277320 contact leads and others, where several sellers offer their products in the same environment. They work like large virtual shopping malls, where the consumer has many options, but their attention does not always go directly to your brand.
The advantages that everyone knows
Yes, there are real benefits:
- Easy to start selling
- Immediate exposure
- Platform with consolidated traffic
But what few businesspeople realize is the hidden cost of this “facility”.
And have you considered the disadvantages?
Let’s look at the facts:
1. You don’t own your store.
In a marketplace, you rent a space. The rules of the searchwp review: is it the best search plugin for wordpress? game can change at any time, and you have no say in the matter.
2. Tight margins
The fees charged per sale are high and often make growth unfeasible. You work, invest in inventory, logistics… and the profit goes away in commissions.
3. Loyalty comes from the marketplace, not your brand.
Those who buy from you rarely remember your phone number iran company. They remember the platform. And the worst part: next time, they might buy from your competitor in the same environment.
4. No control over customer relationships
You don’t have direct access to your customer’s email, phone number, or preferences. This limits personalized campaigns, remarketing, and long-term relationships.
5. You become hostage to the algorithm
If the platform decides to reduce your reach or prioritize another seller, your sales plummet overnight — and there’s nothing you can do about it.
The solution: have your own store
Creating a personalized online store is the first step towards building something truly yours. With your own store, you:
- You are free to advertise in your own way
- Build customer loyalty with your visual identity and purpose
- Create targeted marketing campaigns
- Controls promotions, margins and payment methods
- Grow with sustainability and predictability
And most importantly: it builds a solid brand in the market, which does not depend on intermediaries.
What to do from now on?
If you want to stop relying on marketplaces and finally take control of your online business, we can help you.