Importance of Tracking SERPs: 4 Reasons to Track Search Performance

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organic search results is crucial to monitoring the performance of your SEO campaign.

In this article, I will discuss the importance of tracking SERPs and also share the best ways to track your competitors’ SERP rankings, as well as your own.

Let’s begin!

Webmasters or marketers should not ignore the importance of tracking SERPs.

Monitoring SERPs is crucial as it allows you to check how your website is performing in the search results. In addition, it also tells the search performance of your competitors.

By tracking SERPs, you can build a successful SEO strategy that helps you gain higher rankings in the search engines.

Here are several reasons why it is essential to track SERP performance.

Helps You Track Competitor SERP Rankings

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significant advantages of SERP tracking is that it allows you to analyze your competitor’s performance. You can analyze how they are optimizing their title tags, meta description, and URL to rank higher on SERP. Here is an example:

As you can see in the above image, these websites use some strategies to compete with each other. For example, they are adding the target keyword in the title, description, and URL. Also, some sites are using the data to show the content freshness to users and search engines.

Monitoring your competitors’ search performance can help you:

 

  • Identify new strategies your competitors might be using.
  • Discover new SERP competitors.
  • Catch algorithm updates early.When you discover that your rankings have dropped, you should start by reviewing your keyword rankings. This allows you to find the exact keywords and site pages that have had significant declines in recent times.

Lets You Monitor Your Website’s Organic Rankings

Monitoring organic search mobile list rankings is essential for every webmaster to analyze the overall performance of their website in the search results.

It also allows webmasters to see the performance of targeted keywords on the SERP.

If you don’t see your website on the first page of Google, then you have to analyze why other sites are ranking for your targeted keyword.

You can open every result and dig deeper to discover what they are doing special that you are not doing.

Maybe they have longer content as compared to you, or they have more backlinks pointing to their site, or they are using LSI keywords in the content.

Moreover, tracking SERP is also vital because sometimes your site starts to rank for popular keywords on the second or third page of Google, and you don’t even realize your business is ranking so high.

In the world of SEO, we refer to these opportunities as low-hanging fruits. When you track SERPs, you immediately discover these low-hanging fruit keywords, which you can further optimize to gain the first page rankings easily.

 

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