In today’s post, we’ll look at the pros and cons of combining content marketing with PPC, and also offer some tips on how to make it work.
What does combining content marketing with PPC mean?
As we all know, content marketing is about creating and distributing valuable, relevant, and engaging content that attracts and retains a clearly defined audience and drives profitable customer actions. Content marketers focus on creating well-written, compelling, and SEO-friendly content that answers users’ questions and helps increase organic traffic and website authority within a specific niche.
On the other hand, PPC is a paid form of advertising that allows you to place ads on search engines and other websites to drive visitors to your website.
This is nothing new. But what exactly does peru mobile database combining the two mean? It means using PPC campaigns to promote high-value, high-converting content on your website. In other words, you use SEO-friendly content to attract organic traffic while using targeted PPC ads to drive traffic to that same content.
Why should you combine PPC and content marketing?
There are several reasons why you should consider combining content marketing with PPC. The most important ones include:
High-quality content can be better for conversion than a (very) well-written ad
It’s common for PPC marketers to focus solely on the quality of their ads and landing pages. While that’s certainly important, it’s not the only thing that matters. If you’re driving traffic solely with the goal of making a sale and not considering the reason or intent behind a user entering a keyword into Google , visitors are likely to quickly bounce off your site. They’ll realize they can’t find what they’re looking for on your site and click away.
However, if you use PPC advertising to lead visitors to valuable content that answers their question, they’re much more likely to stay on your site. That’s great for you because good content is much better at converting and generating leads than other forms of marketing. In fact, marketers who focus their strategies on content marketing see six times higher conversion rates than those who don’t.
But sometimes it can take a long time for write high-quality content with proper formatting good content to reach the top of the SERPs . That’s when combining it with a well-targeted PPC campaign can help. The two strategies work together as one: PPC campaigns drive traffic to your content, get people to interact with your brand, and share it with others. This in turn helps boost your content’s rankings. On the other hand, your content is more likely to convert readers than PPC advertising alone . So by using PPC to drive traffic to your content, you’re effectively getting more value from your PPC campaigns.
Build trust with good content and increase your PPC ROI
When users see a PPC ad, they cpa email list usually realize that it’s an ad and that the company is trying to sell them something. This isn’t necessarily a bad thing, but it does mean that there’s a certain level of mistrust that makes people less Advantages and disadvantages likely to click on your ad. At best, the ad does very little to increase the level of trust in your brand for someone who has only recently learned about your existence.
But what if, instead of selling your reader something right from the start, you