Google is about to completely change the SERP, or search results page. Let’s take a look at what’s coming and how it will affect your current marketing strategies .
There are still many unanswered questions about how SGE AI will blend into search results. Initially, SGE AI will be available to users who opt into a test .
Which is currently only open to the US. Fortunately, Google still says. Therefore, that the native part of SGE will focus on driving traffic to websites and keeping ads in search.
What will the AI Google ?
The user enters their query either in writing or via voice search and is then presented with a summary of the search results from artificial intelligence at the top of the search results page (SERP) . AI should work very well for complex queries.
Below the search results, it will always display additional questions. Therefore, that the user might want to ask. It will also offer a window where the user can type their own additional question.
SGE AI can also be used in a product search engine . Therefore, where Google will present you with several possible options with product comparisons and reviews based on the product you are searching for.
How does it work in practice?
If you ask AI how many visitors visit Bryce Canyon National Park each year, it will show you a credible article that puts the number at 1.5 million. If you follow up with a question asking whether Bryce Canyon or Arches National Park is better for families with small children and dogs, you will get a list of links, each of which answers part of your question, even if your question was very long. To generate the answer, AI SGE uses information from multiple sources and presents it to you in a summarized form at once. Google calls this feature AI snapshot.
The PPC ad will still be placed in search. However, it will look different. The first three paid spots will be placed in the form of thumbnails to the right of the AI snapshot . Just above the PPC ad there will be an icon that is used to expand the AI snapshot .
Will AI SGE generate verified information?
It happens that AI sometimes generates qatar mobile database unverified and therefore false information these days. Google has taken care of this fact. Each sentence provided will be confirmed by an external source. If Google does not have verified information for a search query, the AI snapshot will not offer.
How to work with supplementary questions?
Additional questions can be a great opportunity for businesses as they will be able to optimize their content. After entering a search query, they can click through the additional questions and customize the content on their website accordingly. Additional questions are expected to use phrase and broad match keywords, which can help you in content creation and PPC strategy implementation .
Product search
This feature will be very interesting for what is a nonprofit corporation? A comprehensive guide local businesses that advertise products online. For example, if you decide that you want to buy a bicycle to ride to work and that it will be ideal for daily commuting over a certain distance in hilly terrain, you enter this query in the search.
AI SGE will understand the search
Query and offer you the ideal products cpa email list for you. In addition, it generates a list of aspects that you should think about when you are interested in buying a new bicycle. If you want to refine your search, for example, to only blue bicycles, you enter an additional query. Artificial intelligence will show you tailored products along with user reviews.
Will AI SGE be a threat to organic traffic?
AI-generated content will take up a AI in Google search larger portion of the screen. Therefore, it is possible that AI-generated results will threaten organic search content.