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How to choose an attribution model?

There are a few strategies you can develop to define the best attribution model for your business. We know that […]

Do you know which channels were responsible for bringing the customer to your site? Customers go through several paths until

Banner blindness is closely related to ad fatigue. When a website visitor is bombarded with ads every time they open

Another way is using the Google Search Console tool , which may be the most recommended method to run it. Google has

Any expert in Digital Marketing and SEO has as a primary objective to position their sites on Google to reach the eyes

It is not about being afraid of the keyword and not using it, but rather about doing so carefully, correctly and

Keyword stuffing consists of filling the content of web pages by repeating the word you want to position over and

There isn’t a single time frame you should strive for. There may be outliers who spend too little time or

A Google Ads bid is the amount you are willing to pay for a click on your ad. This bid

Google Ads scripts are an advanced yet highly effective tool for automating and optimizing your bidding strategy. These scripts are

For example, let’s say you run a local grocery store that competes with larger stores. An impression share strategy can

Use Google AI to predict the value of a potential conversion at the time of a user’s search Adjust bids