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Account Based Marketing in B2B: Is Inbound Marketing Dead Now?

Account Based Marketing (ABM) is an efficient strategy not only for B2B providers with very large target accounts ABM is […]

Writing messages that trigger a feeling of need without seeming clumsy is an art. Unlike in a personal conversation, there

Wearing down sales staff with cold calling? This method has become obsolete thanks to efficient alternatives. In addition, it is

Strong brands can create lasting customer loyalty Trust creates a basis for long-term cooperation Gut feeling also influences in the

Accessible websites are platforms for B2B brands that are accessible to everyone without additional installations For 100% of website visitors,

B2B marketing needs current and consistent data at each touchpoint to optimally meet customer needs Marketing data comes from various

Social mia measur have now become firmly tablish in B2B online marketing. B2B compani that do not yet have a

Trust is an important currency in B2B communication. Trust enables the reduction of control effort and thus complexity. And those

Caution: B2B companies should definitely Harmful Don’ts avoid these five behaviors during and after crises: Communicating in an untrustworthy manner

One of the most important disciplines in PR is crisis communication. But for it to work, it must begin before