SEO requires careful strategy and monitoring, which means regular checks and adjustments if you want to do it really well. Whether you want to increase sales on your eCommerce site or you need additional visitors to get new business for your services, you need website traffic.
While you can learn SEO, it requires many hours of in-depth study. And then you have to keep up with algorithm changes and updates. Even after you’ve become familiar with these changes, you’ll need to adjust your site to meet the new requirements set by the algorithm changes.
SEO requires work and rework that most small business owners don’t have time for. Finding a quality SEO can be difficult, as many aren’t as good as they promise. Be wary of anyone who promises quick results, because SEO is a long game.
Create a content strategy you can maintain
Some companies start with a content strategy that is too aggressive for their resources. Because of this, they start publishing frequently, country email list realize it is too much work, and abandon their entire content strategy instead of adjusting it.
Be realistic about the time and resources you have before you start developing a content plan. You can always increase it as you gain momentum and start to see the benefits. But don’t start too aggressively, because not publishing at all is a mistake that can seriously limit your SEO strategy.
Focus on preventative maintenance first
Before you look for ways to improve your site, pay attention to preventative maintenance. You should watch out for the following mistakes that can create a bad impression on customers and lead to a high bounce rate.
- Broken links
- 404 error pages
- Bad Calls to Action
- Pages with slow loading speed
Fix these errors before looking for new tools china business directory and resources to add to your site.
Use a chatbot to reduce email and phone inquiries
Help your website visitors find important information with a good chatbot. Automating responses to common questions and connecting users to knowledge centers can reduce the number of emails and phone calls you have to answer. This doesn’t mean you want to make it harder for customers to contact you directly, but reducing the number of messages you receive will free up more time.
Many chatbots offer analytics to help you understand what questions your customers are asking. This will help you plan your content and create FAQs and knowledge bases with the answers you need to answer those questions.
Managing a small business website is important, but many business owners don’t have the time to do it. At New Light Digital, we have the time and passion to help small businesses grow with dynamic, high-converting websites. Contact us for more as voice search continues information on how we can help you save time and still have an impressive website.