The devil is in the details. And something as seemingly insignificant as not being able to reply to a transactional email . Affect whether or not 60% of customers will buy from you again.
In this article, you’ll learn the most important things you need to know about transactional emails so you can make the most of their potential.
What are transactional emails?
A transactional email is an automatic message that is sent to the recipient when they take a requested action on your website or in an investor database application. It can be an order confirmation, a notification of shipment of goods, and similar messages of a mostly informative nature.
How is it different from marketing emails?
It is a confirmation of a step they have taken in your e-shop.
In contrast, a marketing limited functionality. free plans often limit features like email is not expected by the recipient and may be perceived as unsolicited advertising.
Therefore, it is not surprising that transactional emails have a click-through rate up to 4 times higher than marketing emails.
Examples of transactional emails
If you haven’t used transactional emails in your practice yet, it’s time to make a change.
- Successful login, registration – if someone business leads signs up for your newsletter, welcome them thoroughly. Promotions where you can send a coupon for their first order are also very popular in these emails.
- Order confirmation – the customer will appreciate having an overview of the current status of their order. Feel free to also write to them that your warehouse worker is currently working on it, this will get you closer to the customer, who will immediately get their imagination going.
- Shipment – thanks to this message, the customer will be clear about when to expect the package from you and can start looking forward to what they ordered. And you want to evoke positive emotions, don’t you?