Display advertising is an online advertising technique based on the placement of graphic ads on different web pages. Images, texts or animations can be displayed.
This advertising can have various objectives, from generating brand awareness to achieving specific actions from users, whether it be clicks on ads, app downloads or online purchases.
Through display advertising, advertisers have the opportunity to reach the right audience for their business in a more visual and attractive way than with other types of online advertising.
With this technique, they can segment by interests , demographics, geographic location, browsing behavior, among others, in order to show ads to users who best fit the target audience.
The main advantages of display advertising
Display advertising offers a series of important advantages for companies that decide to include this strategy in their marketing plan .
Below are the two most important advantages : cost per click and different advertising formats.
Cost per click (CPC)
One of the great advantages of display advertising is its cost-per-click system. This system allows the advertiser to pay only for the clicks that the advertisement receives.
In this way, the advertiser only pays when the user shows interest in their products or services. The cost per click on display advertising is usually lower than other types of online advertising, making it more accessible to all types of companies.
Formats Another great advantage
Display advertising is its multiple formats. Display advertising ads can be text, image, animation or video, which offers a wide morocco mobile database variety of options to advertisers.
These different formats allow companies to better adapt to their marketing objectives: from informative ads to ads focused on sales conversion.
In addition, some display advertising formats, such as rich media ads , are very effective at capturing the user’s attention, which can lead to better results for the advertising company.
How does display advertising work?
Display advertising uses a wide variety of formats and sizes that are shown on websites, apps or videos. There are different advertising networks that offer this service.
The most notable ones are Google Ads , Doubleclick and Yahoo Gemini , although there are many other options on the market.
Through these advertising networks, advertisers have the possibility of displaying advertising banners in specific locations, according to the interests of the target audience.
Before starting a display advertising campaign, it is necessary to create an eye-catching and effective ad that will impact the viewer.
Ads can be of different types
HTML5 . The goal is to capture the user’s attention and motivate them to click. In terms of format, there are two main types of banners: image banners and text banners.
The first ones contain a building trust through text design in b2b striking image that attracts the user’s attention, while the text ones are simpler and are based solely on the message you want to convey.
In any case, the format will depend on the company’s marketing strategy and its objectives.
How to reach your target audience
Once you have your ad ready, it is essential to choose the target audience to display it to . To do this, you can use different segmentation criteria, such as age, sex, geographic location or interests.
It’s about finding people who might be interested in what you’re offering and presenting your ad to them effectively.
In general, the more precise the targeting , the more effective the ad will be, because it will be shown exclusively to people who may be interested in the company’s services or products.
It’s important to remember Display cpa email list Advertising that display advertising can be expensive, so it’s critical to ensure that the budget invested is used efficiently and effectively.
Advertising on the web
Web advertising is an effective tool to reach the target audience in a massive way.
Differences between display advertising and other advertising formats
display advertising advantages
Some of the main differences between display advertising and other types of advertising are:
Greater reach . Display advertising offers companies the possibility of reaching.
A massive audience by covering a wide variety of advertising spaces on digital platforms.