Creating a podcast is an investment of time and resources. You want to make sure you get the most out of that investment by effectively distributing and promoting your podcast. Here’s a look at the best strategies for doing just that.
1. Add your podcast to all directories
There are many directories or platforms where users listen to and interact with podcasts. To reach the largest number of users, you need to have your podcast on all of these platforms. Prioritize the best ones with the largest listener bases, such as:
- Apple Podcasts
- Google Podcasts
- Audible
- Spotify
- Pandora .
This requires some upfront work, but adding episodes is easy once you have all of these platforms set up.
2. Focus on SEO for your episodes and channel
Think about how you want users to find your content. Name your podcast and write your podcast description based on that. Google indexes audio content and shows audio files in search results. This means that if you don’t consider SEO when c level contact list publishing new content, you won’t get the most out of your podcasts.
Before you begin, research keywords related to your podcast topic. Use these keywords throughout your podcast and show notes.
3. Integrate podcasts and blogging
Announce the podcast on your blog and do a little cross-posting to reach as many people as possible. This way, your existing blog readers can subscribe to your podcast and help you start building an audience.
And when you blog about your podcast, make china business directory ure you include your target keywords in your text to get the most out of your content marketing.
4. Announce new episodes on social media
But do more than just link to the episode. Create an Instagram video that shows footage of key parts of the episode, share a blog post announcing the podcast, and create audio clips that encourage readers to listen to the rest of the episode.
Ask for input on a topic to start a discussion that will increase the reach of your post on social media and help others learn about your podcast.
Remember that all content marketing works together. The right strategy and distribution plan will help your branded podcast succeed.
If you need help creating a content marketing plan, schedule a free consultation with New Light Digital. We are experts in all things digital marketing these numbers make it clear and can help you develop a strategy that makes sense based on your audience and your resources.