When looking around, email marketing stands aside
It must show the visitor what you offer and how they will benefit from it. Provide them with maximum information not only on self employed database the main pages, but also in the form of articles, infographics or case studies. Like in Včelište :
Thinking is a great stepping stone
At this point, the visitor has probably already signed up for your email list to get as much information as possible. Now you a. choosing the right e-comm platform need to build the trust they need to take the next step . Show them all the benefits that ordering will bring them.
A welcome email is a great way to do this, thanking you for your interest and emphasizing your competitive advantages. Study carefully business leads what such an email should and should not look like , now we’ll point out an important thing: one message is not enough. Prepare an entire welcome series , which will support building trust. Sample Ecomail welcome email :
You can tell when a visitor has
entered the third stage by their behavior on the website. Prepare automations that will be sent after the step is detected .
For example, if a user browses women’s shoes for a long time but does not make a purchase, she will receive an email in 2 hours with the best-selling products in this category and a timely call to action .
A completely typical representative of this phase is the “abandoned cart”. A relatively large number of people in an e-shop add a product to their cart but do not complete the purchase .