Quality versus quantity
When you combine informative newsletters with automation scenarios that will communicate with the customer one-on-one, you hit the nail on the head . But remember, it’s all about value, not frequency. Unless you’re selling fast-moving amazon database goods, there’s no point in overwhelming the customer with more offers too soon.
Tuli.sk is well aware of this, and therefore, instead of an incentive for repeated purchases, they send, for example, a sequence with advice on how to care for the bag. This also has good results (see infographic), because user-friendly interface customers appreciate such an approach and Tuli.sk builds a good reputation thanks to it. In short, e-mailing may not be very strong, but it should definitely not be missing from your communication mix .
What do the metrics mean?
We have no doubt that you know, track, and work with the most important email metrics. However, to refresh your memory, you can read an article about open rate and also important information about click-through rate .