Keyword stuffing consists of filling the content of web pages by repeating the word you want to position over and over again. Although it was used as a positioning method for a long time, it is currently considered an example of black hat, that is, a malicious practice.
But what exactly is this practice? What are the risks for SEO ? How can you avoid it? Read this content and discover all the answers you need about it!
What is Keyword Stuffing? find-out-why-you
As we mentioned, this practice consists asia mobile number list of using the keyword excessively in the content, that is, it is the exaggerated inclusion of the same word to try to position itself in search engines.
And, one of the ways to do Keyword Stuffing —and the most common one— is through blocks of text. For example, let’s say our keyword is “perfumes”, so our text would look something like this:
“We are an established company whose job is to make the most pleasant “perfumes” for our customers. Our “perfumes” have even won countless awards and are the most desired “perfumes” today. The best thing is that you can find the “perfumes” in perfumeries around the world, online, and even with independent distributors. Our “perfumes” are ideal to give as gifts to your partner, children, mom, dad, there are “perfumes” for everyone!”
As you can see, the word “perfumes” is repeated too many times and no, it does not add anything interesting to the content. , in fact, it is quite the opposite, since it also does not allow for a natural reading.
Instead, you could do it correctly by following good SEO practices. and write something like:
“Looking for the perfect gift? Choose our perfumes! They are ideal for everyone and there are so many options that you will surely find the scent you have been looking for.”
Do you notice the difference?
Why is keyword stuffing no longer necessary for good positioning? find-out-why-you
Google Panda considers keyword what are the types and how to offer recurring credit to customers? stuffing to be spam , because in a certain way we force the search engine to position content only by excessive use of the keyword.
And, although it may “work” at the moment, it is a very short-term thing. When you do this, you will be able to see that your page is positioning itself. However, after a few days, you will notice that it will start to drop very quickly.
But why? Basically because Google’s algorithm has already determined the black hat , leading to an algorithmic penalty.
And although before 2011 you only needed to add the keyword you were looking to rank for several times to occupy the first results, nowadays, this is not the case at all, since, although you do need to add the keyword, you must do it accurately.
And of course, there are other ranking factors as well , such as:
Domain factors
Site loading speed
Make the site Mobile-friendly or responsive
Avoid excessive ads
Correct use of the keyword
Fulfill the search intent
That the content has specialty, authority and trustworthiness (EAT)
Originality, length and depth of content
Correct grammar, punctuation and syntax
Content Updates
Internal and external links
Multimedia content
Site reputation
Presence of terms of service and privacy
And many more! These are just some of the factors that Google currently takes into consideration when ranking a website . It is even estimated that Google’s algorithm is made up of around 200 ranking factors.
What are the risks of keyword stuffing? find-out-why-you
Google cannot be manipulated , so christmas island businesses directory sooner or later it will discover all the black hat practices and the consequences will not be pleasant.
Among the main risks we find:
The dropout rate is increasing
Users are looking for answers, they don’t want to read the same keyword 500 times, so when they discover that the content on your website doesn’t answer their search intent and is unreadable, they will immediately close the page .
This in a nutshell means less time on site , fewer conversions , higher bounce rate, minimal interest in your other content, you won’t be seen as an expert in your market, a weakened user experience , and many more negative consequences that directly affect the reader and, of course, your business and website.
Lack of backlinks find-out-why-you
Backlinks are a key SEO strategy and consist of another blog or website directing their content to yours, which only happens if they consider your content to be of quality.
Penalty by Google find-out-why-you
There is no doubt: by using Keyword Stuffing, Google will penalize you . And this can happen in two ways:
- The website will fall in the rankings instead of rising and earning reputation will be twice as hard work.
- The site could be completely removed.
Google seeks to rank those results that match the search intent of users . Therefore, if your goal is to be in the top positions, you must convince them that you are really achieving this goal.