Google Analytics is the most popular and widely used analytics tool for tracking your website’s performance. It gives you basic and advanced data that you can use to understand your audience, identify and fix issues, and improve user experience.

That said, it’s complex to set up and connect your site. Plus, if you’re a beginner, you’ll likely not understand a lot of the data Google provides you with. The menu is extensive, so it can be difficult to navigate the platform to find what you need.

If you want a simpler solution that is easier to set up and understand, even if you are not a tech expert, we recommend using an alternative to Google Analytics.

In this post, we have listed the free and paid alternatives of Google Analytics for your WordPress website.

The best alternatives to Google Analytics

1. MonsterInsights

MonsterInsights is hands down the best Google Analytics plugin for WordPress. It has over 3 million active installations because it is so easy to install and use.

Within the MonsterInsights dashboard, you can connect to your Google Analytics account with just a few clicks. There is no need for any code snippets and you will never have to edit WordPress files and headers.

Once you’ve enabled MonsterInsights, you can access your site’s reports within your WordPress admin. This means you’ll never have to leave your site and open a different platform to view analytics.

You can see data in real time, and what’s really impressive is that the reports are easy to understand. You can instantly see visualizations of your visitor geography, page views, bounce rate, customer behavior, popular search engine posts, and much more.

So even if you’re a beginner, ecuador phone number library you can gain insights that you can actually use to improve your site.

Plus,

MonsterInsights makes it how to accept credit card payments in wordpress easy to set up Universal Analytics tracking across devices and campaigns with just a few clicks. It’s also compatible with Google Analytics 4, so you can make the switch seamlessly.

If you haven’t enabled Google Analytics 4 yet, you should do so immediately. Learn more about why and how to do so in this guide: How to Add Google Analytics 4 to WordPress (The Best Way) .

Now MonsterInsights isn’t just for beginners. It has a ton of advanced tracking tools for WooCommerce, websites, ads, affiliate clicks, forms, and more.

So, for example, if you have monetized your website using ads, MonsterInsights allows you to see the exact number of clicks on the ad. With this information, you can select the most profitable section for future ads. This way, you can also track the affiliate links that generate the most revenue.

If that wasn’t enough, MonsterInsights has a multitude of add-ons australian businesses directory that allow you to set up custom tracking and reporting with just a few clicks.

Characteristics:

• Easy setup and user-friendly interface
• Ready-to-use reports
• Real-time analysis
• Importing and exporting data
• E-commerce and product analysis
• GDPR Compliant

Prices:

The free version is available in the WordPress repository. Paid plans start at $99.50 per year.

Get started with MonsterInsights today .

2. ExactMetrics

ExactMetrics (formerly Google Analytics Dashboard for WP) is one of the best premium WordPress Analytics plugins used by over 1 million website owners.

Adding Google Analytics tracking code directly to your website requires editing your website code. But ExactMetrics automates this process and allows you to integrate your Google account with the click of a button.

Like MonsterInsights, this plugin displays data reports neatly in the WordPress admin area.

You can view real-time reports, demographic reports, improved link traffic, and much more. Plus, you can track your affiliate links, eCommerce, forms, authors, pages, referrers, and much more.

The plugin even has segmentation options to set up custom events and dimensions so you can gain detailed insights into your website.

If you want a more comprehensive package that helps you better understand your visitors and your website, you may want to upgrade to a paid plan.

Characteristics:

• E-commerce tracking
• Detailed visitor demographics
• Complete Dashboard Reports
• Sharing Google Analytics Reports
• GDPR Compliance
• Real-time statistics and customized reports
• Integrates Universal Analytics (GA3) and Google Analytics 4 (GA4)

Learn more about this plugin in our ExactMetrics review .

Prices:

The Lite version is free. The paid plan starts at $99.50 per year.

Get started with ExactMetrics today .

3. Matom

Matomo , formerly known as Piwik, is a WordPress analytics plugin dedicated to providing an open source alternative for website analytics.

It allows you to view all of your website statistics and maintain ownership of the data. This means that no one can see or sell your data as it remains on your WordPress site’s server.

So this is a great plugin if you care about data privacy and data protection for your business.

The advantage of this plugin is that you don’t have to manually install the Matomo software on your server (unlike Piwik pro).