Guide to repurposing marketing More than 5,760,000 blog posts are published on the Internet every day , so it’s difficult to constantly create new content and make it stand out.
This makes the task of “repurposing or recycling marketing content” much easier, which consists of reusing (and only) content that has been successful in the past.
Before revealing the benefits it can bring to your business, it’s important to emphasize that recycling content DOESN’T mean being repetitive by resharing your old posts, but rather giving them a new lease of life, transforming them and adding value that your audience won’t want to miss.
In this post, we’ll show you the most creative phone number library ways to recycle your content, the benefits you’ll get from doing so, and the methodology you should follow. Sit back and enjoy!
What are the advantages of reusing marketing content?
As we mentioned earlier, when we repurpose marketing content, we’re not simply recycling old content without adding any value. In fact, that would waste our time and bring us no benefits. It’s about rewording and updating it so it reaches new audiences or receives more attention.
Here are some of the advantages:
Improved SEO : By having various types of content, whether blog posts, ebooks, infographics, etc., focused on a single topic, you’ll generate new messages around a keyword. Additionally, featuring this content on platforms outside your website can brazil data generate more traffic thanks to external links.
Reach new audiences : Guide to repurposing marketing
Depending on the format of the content we’re repurposing, we’ll be able to distribute it on different channels than the one we were originally using, thus reaching a new and broader audience.
Strengthen your message : According to the “Marketing Rule of 7,” a prospect must receive your message 7 times before making a purchase, so creative partnerships that transform online sales spreading the same message in a creative and relevant way using the content repurposing process will make you more present on the internet and increase the chances of reaching the same person through different channels.
Increased awareness and authority:
By publishing diverse content, in various formats, and on multiple platforms on a specific topic, you’ll gain more trust in your business, increase your awareness, and position yourself as an expert in your field.
As you can see, recycling marketing content has many advantages that, in the long run, will generate positive results. Now it’s time to look at the methodology we should implement.