Let’s start with the basics: what do we understand as attractive and quality content? The Search Engine Journal site is quite explicit about this. It is content that achieves the marketing objective , which could translate into increasing brand awareness, generating leads, optimizing search engine positioning, etc. But to achieve this objective, there are doubts that must be resolved.
1. Who are the readers?
Writing without a deep understanding of your target audience is like buying a gift without knowing who it’s for. You might get lucky and the recipient will be happy, but the chances of success might also be zero. And clearly, to keep readers engaged, the creation of digital content cannot be based on chance. Answering this question will be essential for you to adapt the type and tone of the message according to who will consume it.
Let’s look at an example. If you have a science website, do your users bosnia and herzegovina phone number data want to learn about astronomy, medical advances, or both? Are they experts or novices? That will be your guide to determining what topic to cover and how technical it can be.
So, to build your reader profile(s), you can gather information about:
- Their Internet habits . Do they read papers, blogs? Do they search for specialized information? Do they spend most of their time on social networks? Do they prefer visual content?
- Consumption on your website . Keep in mind that we’re not just talking about your ideal reader here, but also about the readers you already have. They may change their interests and needs. Maybe those who only read articles about A now consume articles related to B and C. Or maybe they expect to consume other topics that you’re not publishing, but that you could develop.
- Demographics . Age ranges, for example.
- Activity . Are you students, professionals? Do you belong to a company?
There are many ways to get to know your readers. You can use singapore data tools like Google Analytics and Google Trends . But there is also the option of doing surveys, including a question in the subscription form, asking questions on social networks, etc. Just be careful and plan offer useful transportation information carefully what you will do, so as not to be invasive.
2. What are we going to narrate
Knowing your goals and target audience will help you identify content opportunities. Answering