- Use Google AI to predict the value of a potential conversion at the time of a user’s search
- Adjust bids in real time to maximize conversion value while achieving your specified ROAS
For example, let’s say you have an online mug store.
Your goal is to get $13 in sales for every $10 spent on advertising, setting your target ROAS at 130%. Google Ads will adjust your bids to increase the value of your conversions while trying to keep your ROAS at 130%.
Assigning accurate values to the conversions you track will help you better understand your campaign ROAS and optimize your marketing efforts for maximum effectiveness.
Advantages of Target ROAS Bidding
- It is available for use in both standard and portfolio strategies (strategies that use Google AI to set bids that help you meet your performance goals) across multiple campaigns, including Search and Shopping ads.
- Takes into account real-time signals such as device and location to adjust bids
Limitations of Target ROAS Bidding
- Most campaign types need at least 15 conversions in the last 30 days to use this strategy effectively. This data provides a reliable basis for the algorithm to predict future performance.
- Google AI needs a substantial history of conversions to make more accurate predictions and adjustments, ensuring your target ROAS is based on solid, real data.
Maximize Conversions Bid
Maximize conversions by bidding using telegram data your entire budget to get the most conversions. This Google Ads bidding strategy is ideal if your main goal is to use up your budget without setting a specific ROI or CPA.
How bidding works to maximize conversions
- Analyze your campaign’s past performance and take into account contextual signals in real time during each auction
- Adjust bids dynamically to ensure the most profitable conversions within your budget
- Adjust your bids for each auction to increase your chances of winning valuable listings
For example, a retailer looking to clear seasonal inventory might use a Maximize Conversions bidding strategy to ensure that Google Ads uses its entire advertising budget. This approach maximizes exposure and potential sales without setting a specific cost per sale.
Advantages of Maximize Conversions Bidding
- Your goal is to fully utilize your daily budget to achieve as many conversions as possible.
- Adjust bids for each auction in real time to maximize conversions within your budget
- Quickly adapt to search behavior and competitor changes to obtain more competitive bids
Maximize Conversions Bidding Limitations
- Aim to spend your entire budget, which could result in increased spending if your current spending is below your set budget.
- Not ideal for campaigns with specific ROI goals like Target CPA or ROAS
- Requires follow-up after implementation to ensure it aligns with your campaign goals and does not exceed your budget
Maximize conversion value offer
Maximize conversion value bidding is designed for campaigns that aim to optimize for the highest conversion value possible within a given budget. This strategy is ideal when conversions have varying degrees of value to your business and you don’t have a specific ROAS target.
How Maximize Conversions Value Bidding Works
- Uses AI to set bids at auction time and aims to maximize the total value of conversions, such as sales revenue or profit margins
- Tends to use your specified budget to optimize for the highest conversion value
- Considers real-time signals and historical data to determine optimal bids for each auction
Use Maximize Conversion Value bidding if certain conversions (such as the sale of a high-end product) are more valuable than others. Or, for campaigns with varying conversion goals. For example, different product or service categories with different profit margins.
Advantages of Maximize Conversions Value Bidding
- It focuses on maximizing the total conversion value within your budget, which is ideal for ROI-based campaigns.
- Adapts to real-time market changes and search behavior, potentially increasing conversion value under changing conditions
Maximize Conversions Value Bidding Limitations
- Performance is heavily influenced by what latest seo trends are worth following? the advertising budget set, which can limit its effectiveness if the budget is too low.
- It relies on accurate conversion tracking and value assignment to effectively measure performance.
- It offers less control over targeting specific types of conversions, focusing instead on overall value.
- While its goal is to maximize value, it can also lead to higher costs per conversion in competitive markets.
Bid for target impression shares
Impression share bidding helps you b2c phone list maximize your ad’s visibility in Google SERPs. This strategy focuses on placing your ad at the top of the page, either at the top, in the top positions, or anywhere else on the search results page, depending on your settings.
How Target Impression Share Bidding Works
- You set the desired percentage of ad impressions your campaign receives. This is effective for campaigns that prioritize brand visibility, especially when targeting brand-specific terms.