How to segment your database – Stage of your contact’s Buyer Journey : This type of segmentation will help you identify whether the contact is in the awareness, consideration, or decision stage.
Understanding explicit and implicit information How to segment your database
Implicit information refers to information we obtain through contacts’ interaction with our brand, i.e., information we collect from their behavior (interaction with social media/blogs, subscriptions, etc.). Explicit information is information we obtain because they provide it to us, for example, by filling out a form.
In HubSpot, we can segment by creating static or active lists using contact or company property values.
- Static lists: These don’t update automatically, so they’re recommended for adding contacts to workflows, one-off emails, etc.
- Active lists: These are updated mobile phone number data updated automatically. As soon as a contact meets the rules established when creating the list, they will be automatically added to it.
Steps to create a static or active list in HubSpot:
- In your HubSpot account, go to Contacts > Lists .
- In the top right corner, click Create List .
- In the left panel you will have the option to select whether your list is for contacts or companies .
- Enter the name of your list and select whether you want it to be a static or active list .
- At the top right, click next .
- In the left panel, you can choose the filters you want to segment your contacts or companies.
Gather appropriate information
To add another filter group, click Add Filter Group in the left panel.If you want to delete a filter , place the cursor over the property discover how an online store can double your sales! And in the upper right corner click. On the delete icon, if it is a filter group. Click on delete branch.if you need to clone a. Group of filters, click on the top right corner. Of the group and under actions. Click clone.when you’re done filtering. For your segmentation, click save list at the top right. The most effective segments emerge when. You start combining different segmentation criteria. “the possibilities are endless, the onl. Limit is the information you are able to collect” (hubspot).
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- – Buyer persona : The starting point of any segmentation is the person our message is addressed to, that is, the buyer persona associated with the contact.
>At this point, it’s important to keep in mind brazil data that our buyer personas can evolve over time in terms of behavior or habits in the digital environment. We recommend that you occasionally spend some time with your team to see if any optimizations to your buyer personas are necessary.