Here it is necessary to focus your attention on emails that return customers back to the abandoned cart . In this campaign, you can also use personalization and follow the above-mentioned user behavior . Example of a part of the email that you will receive if you leave shoes in the Botyna e-shop cart :
Did you buy it? Take care!
It’s not for nothing that the last phase of the buying cycle is called care. This is where you need to take proper care of your for example, if you sell vintage dresses from the customers , which is why email marketing is most useful here.
When you have acquired a new customer, you can send them emails that:
- you will showcase your other products ,
- you will offer cross-sell goods or services,
- you inform about news ,
- you ask for feedback ,
- you provide a discount coupon ,
- motivate you to join the loyalty program
- and much more.
The goal is to make the customer feel welcome and cared for . To make them feel like you care. Make them so happy that they recommend business leads your brand to others. But always send relevant content and use personalization.
You can also send reminders to customers who haven’t interacted with you in a while. Retargeting emails will remind them of the great things they saw on your website. Don’t be afraid to run a reactivation campaign . Dr. Max Pharmacy Reminder :
By adding the right rules and actions, you can put new customers on a journey to become loyal customers. Think about how you want rcs database the journey to start and where you want customers to end up. This will help you choose a starting point that will kick off the customer journey and continue it based on marketing activity , data, or special events.
If your email marketing tool allows it, use branching points . These help make journeys more dynamic and adaptive, guiding customers based on specific behaviors.
For example, two different paths customers can take based on whether they purchased a product or not . If they did, they’d receive a thank you email and be marked as a VIP so you can send them content that makes them feel that way. If they didn’t make a purchase, it’s an opportunity to entice them with a discount or other great offer.
Final tip: Ecomail has prepared a free guide in which you will find 15 tips for email communication for each of the customer’s purchasing stages.
Let us know about your customer journey experiences
Now that you know how to use the buying cycle in email marketing, you’ll probably think of other specific options beyond the ones we’ve listed. Share your ideas, opinions, and experiences with us and other email enthusiasts.