The buying cycle is an important factor to consider in your email marketing strategy if you want it to work well. By first understanding the customer journey, it will be easier to define goals and fully utilize the potential of the email marketing tool.
What is the buying cycle?
The fundamental framework “See-Think-Do-Care” was published by world-renowned online marketing expert Avinash Kaushik on his blog in 2013, and this model gradually became known to the professional public.
You can think of the buying cycle as a map fusion database that shows a customer’s experience with your business . It allows you to see every interaction a customer has with your company, both before and after they engage.
According to Kaushik, visitors and potential 7. shipping and packaging of vintage items customers go through the four aforementioned buying stages.
- See – looking around
At this stage, a visitor arrives at your website. They probably discovered you through a search engine or paid advertising.
- Think – thinking
Here the visitor is looking around and business leads thinking. They are not yet decided to interact with you further.
- To – intention to order a service/product
The website visitor is ready to become a customer.
- Care – taking care of customers
Congratulations! You have a new customer, but you need to take proper care of them to ensure they stay loyal.
How to use the stages of the buying cycle in emailing
Once you know your customer journey, you can plan the touchpoints you’ll use to connect with them at the right moment . Since email automations are typically based on if–then logic, you can easily customize them to match your customers’ individual journeys.