A local landing page is not worth underestimating. Its goal is to make it easier for customers to find you and learn the information they need to make a purchase. Let’s take a look at how to set up a local landing page strategy for your business.
What does a local landing page mean for your business?
The first thing to think about is what a local landing page means for your business. Local relevance can be determined by the type of business and location. If you have a physical branch, your local landing page will reference its location. If you provide services in different cities or have multiple branches (e.g. painting in Beroun, painting in Kladno), you should have multiple landing pages tailored to your area of operation.
Why is a local landing page important?
A local landing page plays an important role in SEO (search engine optimization) . When a user has a specific need, they often search for queries like “pizzerias near me” or “pizzerias in Beroun.” At that point, a local landing page comes into play, leading them directly to your product or service.
How to create a properly optimized landing page?
The most important thing is that your local landing page contains all the necessary information that visitors might be interested in. So make sure that the russia mobile database visitor can find your business name, branch address, phone number and opening hours. Also, make sure that the information provided on the local landing page matches the information you have stored in your Google Business Profile .
Use targeted metadata
The page title and main headline should include your business name and location (e.g. Pizzeria Ristorante Beroun). Also, think about what other search terms people might search for. You can try broadening your targeting (e.g. pizzerias Beroun, pizzerias near Beroun, pizza Beroun, pizzerias near me).
Tip: If you’re building a local landing page from an existing page, make a copy of the page so you can always return to it if you have any problems.
What else does the customer need?
Think about what else the customer might need on the page to make it as useful as possible. Try including calls to action (CTAs), such as the ability to book a table online, make an online appointment, or order a service online. You can find more interesting tips in our article .
Alert visitors to multiple locations
Do you have multiple locations close to establishing a non-profit corporation you? Link to your nearby locations. What does this mean? The more locations you have, the harder it is for Google to find them. Linking to them directly on your local landing page can make it easier for your visitors. You can also be more relevant to Google search by listing two locations that are nearby on your landing page.
Make your local landing page more attractive with images and videos
Use attractive but relevant images and videos. If you have a pizza restaurant, add a photo of your pizza. If you run a truck driving school, add a photo or video of the cpa email list truck driver. This tip can help your page appear in search results. Always make sure your images and videos are of high quality. Try the Google Vision API to see if Google has correctly understood what your content is about.
Add reviews for your services or products
Don’t be afraid to include customer reviews on your landing page. Especially if they are related to a specific branch, they can improve Local landing page your site’s performance. However, be careful about Google’s review labeling rules to avoid being penalized. This could only hurt your site.
Introduce visitors to your team
Show visitors on the landing page who they can meet at the branch. This will again make your page more attractive. A photo of the entire team will suffice. But if you run a real estate agency with several real estate agents, for example, you can make small medallions for each of them.
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