Marketing and trends

Digital marketing has undergone extensive learning and development over the past few years, especially during the COVID-19 pandemic. It brought our lives to a standstill, with 90% of activities (shopping, services, education, and paperwork) having to be carried out online . Therefore, and as expected, we live in a much more digitalized world than two years ago. Research and studies have continued, resulting in numerous new developments for the new year. We want to talk about some digital marketing trends for 2024 that will help your business grow favorably. We’ll also discuss other technologies and how they influence this sector.

Introduction to current trends in Marketing

Today, there are many markets offering the same products, so when it comes to differentiating ourselves from other stores, it’s necessary to develop a strong brand experience strategy .

Among them, the following stand out:

• Metaverse :

This is a digital reality that can only be accessed with digital devices and in which users can interact with other users. For example, with virtual or augmented reality glasses . Each user will have an avatar to interact in this reality.

• World without cookies:

There are many legislative changes that whatsapp number list protect and guarantee user privacy . In 2024, the focus is on first- party data . Google and Facebook are already working to offer alternatives.

• Quality content over quantity:

Google has implemented core updates to provide reliable, high-quality answers to its users. From now on, it will take into account the authority of the domain for a given topic and that of the content writer.

• Featured snippets in Google searches:

There’s a growing trend toward searching via mobile devices . Featured snippets allow you to access the information you’re looking for without having to click. They typically appear at the top of the page. More than 60% of Google ‘s search results are these types of snippets.

• Conversational marketing:

Users increasingly want more self-service experiences, in a non-intrusive way. This application, such as eCommerce chatbots and live chats , supports and reassures users in the final moments of purchase.

• Video Marketing:

Videos will account for over 80% of youtube algorithm: how does it work and what changes moving forward? online traffic and are 50 times more likely to rank first in the SERPs than other SEO techniques .

Trends and Marketing in Local SEO

Striving for the best results will always be one of the most beneficial techniques in terms of organic positioning . Local positioning will become more important than ever, as more and more users are searching for the services they need within their own geographic area. Therefore, local SEO is one of the suggested strategies for all brands and companies that want to impact their closest audience, geographically speaking, in order to become leaders in their region. In other words, it’s about being the first to offer a solution for a need in a specific space and time. 

User Experience in Digital Marketing: Trends and Keys to Personalization and Interaction

UX User Experience

During the pandemic, numerous testing practices were implemented on platforms and websites of different companies, with user experience as the basis for these practices. This led to the emergence of a space dedicated to identifying new areas of opportunity that encompassed user satisfaction.

This aspect of marketing is based on supporting users every step of the way, whether it’s a clothing purchase, a banking transaction, or a food delivery order. Therefore, personalizing the experience is key in this area of ​​opportunity. The goal is to achieve greater responsiveness and a high level of interaction in order to best meet user needs.

Podcast Marketing: Trends and Strategies for Brand Awareness and New Niches

 

Podcasts are currently experiencing an unprecedented boom. The number of companies using this channel to promote themselves, cover new market niches , and increase brand awareness is growing. What is driving this growth? The key lies in its accessibility for users; they can listen while engaging in other activities, such as exercising or commuting. This is a competitive advantage few egypt datachannels can enjoy. In economic terms, podcasts generate virtually no costs, allowing companies to invest that money elsewhere. They are also extremely easy to transfer users from one online channel to another offline channel and vice versa.

The Impact of Social Media on Marketing Trends

Social media is an indispensable tool for digital marketing and offers a wide range of advantages for businesses. Therefore, businesses must always be aware of changes in this environment and continually evolve their strategies to remain relevant and competitive.

They allow direct access to specific audiences:

Thanks to demographic and interest segmentation, companies can reach their target audiences directly through social media . This makes it easier to promote products and services more effectively.

Below, we will look at some ways in which social media influences marketing trends :

• Interaction and engagement:

Social media offers a platform for interacting with customers in real time. This allows brands to answer questions, receive feedback, and build strong relationships with their audiences, thereby influencing purchasing decisions.

• Content generation:

Social media is an inexhaustible source of user-generated content, which brands can leverage to create content marketing strategies tailored to current trends and topics, thereby increasing brand visibility and engagement.