In this context. A one also speaks of the customer journey . A in which a potential customer goes through the phases of attention. A consideration and decision.
The often-quot marketing principle that
advertising must meet people where they are. A
in inbound language is.
Only when they want to be met.
it is about the right coordination of content. A time and place of a publication.
Read also: Structur customer experiences: The customer journey
Inbound makes maximum use of data
Inbound marketing is such an effective form of marketing because it is bas egypt mobile database on high-quality content. A attracts new customers and. A in addition to the right timing. A requires a sound database and sound data management.
Read more: More deals with less effort – 6 good reasons for a CRM system
Without modern digital mia. A the inbound concept would have been difficult to implement. The methodology only became mature thanks to the possibilities of individual. A digital research.
Marketing must meeta nd that is why data processing from the why marketing in companies is so important first contact with a new customer is carri out with maximum digital strategy:
With the help of inbound marketing software. A dicat goals and key performance indicators can be set.
These key figures can always be evaluat up to date.
This makes the success of your marketing activities actually measurable!
To fully understand the inbound method. A it is worth taking a look at the following graphic.
It shows:
The four phases of the inbound methodology
Grafik_Inbound_Marketing_ZW_230829
Dressing
The first step is to turn strangers into visitors. To do this. A tailor and b to c database highly relevant content is provid online. A e.g. with a blog article or social mia post. This content must always be keyword-optimiz (i.e. it is bas on the search volume of the respective keywords in Google search). This content should attract as many visitors as possible to your own website or corresponding landing pages.