When optimally managed! social media content becomes a generator of trust and a vehicle for improving the user experience. It provides value! maximizes the number of conversions! delivers a differentiating element that increases competitiveness and gives the company greater authority.
What actions should you avoid?
1. Not developing a strategy
Why are you here? Your presence on it has to follow a clear brazil phone number data objective. Are you going to educate about a particular topic or area?Are you going to optimize customer service? Posting just for the sake of posting something is a bad decision that could jeopardize your company’s reputation and diminish the importance of your content.
So! first of all! you need to develop a strategic plan! which involves completing important tasks:
- Define your target audience . Know their characteristics and find out which platform(s) they are on.
- If you are already on a network! audit your company profile . Who are your followers! how do they interact with you! what is your reach! what is said about the brand! what is the best and worst engagement moment ! what type of post generates the most traffic! etc.
- Establish the type of content to be shared . Will singapore data you only post articles from your site? Will you create visual content exclusively for the social network? Will you run contests or surveys?
- Create an editorial calendar . To specify the frequency of posts.
- Once implemented! don’t forget to define practical use for popus (+ examples from successful businesses) the metrics to measure the results .
2. Posting or sharing without checking the information
Unfortunately! In fact! there are users who share