A key aspect of increasing sales on your website is providing helpful resources at various touchpoints in the customer journey. Cartier, a name synonymous with elegance and luxury, understands this balance well.
Their simple and elegant pop-up clearly conveys their shipping message. This is a great experience for a new user who has never shopped on their site before.
It’s also a fantastic way to show your customers that you care about them – much more than just making a sale.
Why we love it:
Shipping costs are often a deciding factor in a customer’s purchasing journey. People want to know what it takes to get their products delivered directly to them.
Simply offering shipping information through well-timed pop-ups that appear in the header of their website allows Cartier to lower a significant barrier to sales conversion.
These pop-ups give customers the motivation they need to overcome hesitation and complete their purchase.
View special events
Tailoring promotional messages to a specific audience and time is essential.
Check out this example of a pop-up from Shopify offering discounted plans for first-time customers.
It is no coincidence that this pop-up is located on their “start a business” page to attract customers who may be considering starting a Shopify store.
Why we love it:
This pop-up has the ability to instantly grab attention with vibrant visuals and compelling copy, ensuring that the special offer doesn’t go unnoticed.
It’s also not so intrusive or disruptive that it disrupts the entire user experience.
Collect leads with exit intent
Sometimes customers need an extra nudge before they leave your website. Exit intent pop-ups detect when a user is about to leave a page and present them with an enticing discount offer.
Exit intent pop-ups are strategically timed interventions that are triggered when a user exhibits behavior that indicates they are about to leave a website.
This unique timing capitalizes on a crucial moment—when visitors are already leaving—and presents a compelling offer that encourages them to reconsider.
A clear value proposition, such as an exclusive discount, valuable resource, or newsletter subscription, used in an exit-intent pop-up window seeks to interrupt the abandonment process and motivate visitors to take the desired action.