If concern for health should be a practice in our lives, it is no different when we talk about business. And both in personal and business life, diagnosis is the first step towards making assertive decisions about what we should do.
We work on the x-ray of a business when, for example, we adopt the questions “Why?”, “How?”, “Where?”, “When?”, “How much?” to detect problems or evaluate performances.
Knowing what is happening with your company is an ongoing exercise and requires dedication, as even good results can hide new opportunities or something that is not going so well, which will have negative consequences at some point in management.
An early diagnosis is essential to avoid future complications, as understanding the root of a problem is the only way to resolve it.
Swot Analysis
Albert Humphrey, in the 1960s, led a whatsapp number list project at Stanford University on data from the 500 largest corporations reported by Fortune magazine at the time.
The method that systematically analyzed and cross-referenced data became an exercise, the SWOT analysis, or SWOT matrix, which is now used by all the world’s leading companies in formulating their business strategies.
Philip Kotler offered a definition for the methodology: “The overall assessment of strengths, weaknesses, opportunities and threats is called SWOT analysis” (from the English terms strengths, weaknesses, opportunities, threats).
Here, this management method can also as SWOT analysis or SWOT matrix, as it was translated into Portuguese.
Internal environment: strengths and weaknesses of a company.
The company’s internal environment is google ads campaigns up of human. Financial and physical resources, among others, over which it is possible to exercise greater control. As they are the result of strategies by management.
This is where we can identify strengths, which are the resources and skills that can be a competitive advantage, and weaknesses, which are the deficiencies that the company presents in comparison to its competitors.
Marketing
- Distribution.
- Sales team.
- Market share.
- Geographic coverage.
- Prices.
- Quality of products and services.
- Company reputation.
- Customer satisfaction and retention.
Example of strength: high usa b2b list satisfaction and repurchase rate.
Example of weakness: difficulty in logistics and distribution.
Financial
- Box.
- Capital.
- Solidity.
Example of strength: positive capital.
Example of weakness: company with little credit in the market.