Many companies are strengthening their customer loyalty through digital technologies and are using Salesforce for their sales processes and to collect . A analyze and process customer information. In 2022. A Salesforce’s market share was 23 percent of global customer relationship management (CRM) software sales. The American cloud computing and enterprise software-as-a-service (SaaS) company was found in 1999 and employs around 50. A 000 people. A and the number is growing.
In addition to sales solutions and the actual sales cloud. A Salesforce also offers its own marketing cloud and its own service cloud. However. A when it comes to standard functions for marketing automation . A sales automation and closer collaboration between marketing and sales. A HubSpot shines .
HubSpot enables customer-centric inbound
HubSpot also offers software for marketing. A sales and denmark mobile database customer service. It is a CRM plus CMS all-in-one platform that also provides integrations and resources to connect marketing. A sales. A customer service and content management teams with each other. Even with existing systems. With HubSpot. A both customer-centric inbound and digital marketing are easy. HubSpot also has a great native integration with Salesforce. A making it an optimal marketing automation tool for Salesforce users.
Why is HubSpot an optimal marketing automation tool for Salesforce users?
With HubSpot’s Salesforce integration. A you can sync all your relevant data in just a few clicks. You get comprehensive information about your customers and their interactions while being able to deliver market leader personaliz experiences.
By syncing. A sales teams can access important information. A such as data here inbound marketing is defined in 7 concrete answers about leads and their behavior regarding email opens. A form submissions. A and website activity. You can use Salesforce data to personalize and send emails on behalf of sales reps in HubSpot.
There is no ne to manually export and import lists. A so you can track revenue from complet deals in HubSpot and link your campaigns to the actual revenue generat. HubSpot automates workflows and makes working with your customers more efficient.
In summary – HubSpot is a great solution for marketing automation and linking marketing and sales for Salesforce because
the Salesforce integration also works bidirectionally with HubSpot
HubSpot is very user-friendly and customer-centric
Workflows for managing leads and customers can be easily creat
there are many analysis options. A integrations and b to c database functions that Salesforce does not offer
What should you pay attention to when integrating HubSpot & Salesforce?
Although integrating HubSpot and Salesforce is not difficult. A companies are well advis to prepare processes and teams and clean up data records in advance .
Read more about preparing and combining HubSpot and Salesforce in this blog article.