Nowadays, digital security has become a priority for e-commerce owners. With increasingly sophisticat cyber threats. It is necessary to be proactive in protecting data and maintaining user trust. Ignoring these threats not only causes financial losses. But also causes damage, often irreversible, to the brand’s reputation.
According to a survey by data company Big Data Corp, in 2023. Brazilian e-commerce register a 106% increase in attempt cyber attacks. This highlights the risk for vulnerable companies that do not. Adopt protective measures against this type of threat on the internet.
What are the main threats to e-commerce?
Phishing
This technique involves criminals impersonating guatemala email list 490124 contact leads trust entities in order to obtain sensitive information from users. In e-commerce, this can involve sending fake emails impersonating the store, requesting personal or financial information from customers.
Fake profiles
Creating fake profiles on social mia and e-commerce platforms is a common practice among criminals. These profiles pretend to be legal representatives of the brand or satisfi customers, and in doing so, they spread false information and rirect users to fraudulent websites.
Furthermore, fake profiles can be us to manipulate what is project management and what benefits does it bring to companies? product reviews and comments, which affects consumer perception and diverts legitimate sales, generating not only financial problems, but also reputational problems.
Marketplace fraud
With the growth of online sales, scammers have been cloning store websites and creating fake ads, which leads unsuspecting consumers to buy from fraudulent platforms. In addition to the financial loss, this type of practice also undermines consumer confidence in e-commerce as a whole.
Brand and executive identity theft
Using advanc techniques, criminals clone the identities of brands and executives on social mia and create fake profiles, perfectly replicating the company’s official communications. This can lead to the dissemination of false information, financial scams and serious damage to the company’s reputation in the eyes of the public.
What is the impact of threats on e-commerce?
There are many consequences generat by these threats, and calling list their impacts can shake the business in different ways:
Lost revenue: As fraudulent transactions divert customers to fake websites, this ruces revenue collection and leads to direct financial losses.
Damage to reputation: These types of incidents show that the website’s security is weak, which can undermine consumer confidence, leading to the loss of customers and difficulty in attracting new ones.
Legal and operational costs: Legal actions, fines and investments in corrective measures can generate significant expenses for the company, the result of which is not always certain.