An SEO agency is a company that specializes in improving the visibility of a website in search engines. They use a variety of techniques to increase a site’s ranking. This can lead to an increase in organic traffic, as well as more leads and sales .
Services offered by a web positioning agency
Web positioning
Within this type of agency, it is possible to find professionals. Therefore, specialized in different key areas of marketing, especially in aspects related to the positioning of a website. Some of the usual services are:
SEO Consulting
SEO consultants are key professionals in web positioning agencies. They are responsible for carrying out a complete and personalized analysis of the current situation of the client’s website and the objectives to be achieved.
With this information, it is possible to create an effective and personalized SEO strategy . Therefore, which allows you to improve visibility and positioning in search engines. You can read our article on what an SEO Consultant is and what they do to learn more about it.
On-page and Off-page SEO audit
Conducting a complete and customized SEO. Therefore, audit allows you to analyze the status of the client’s website . As professionals, it is possible to identify technical, architectural and content issues that may be affecting positioning.
In addition, analyze all external factors that influence positioning , such as site authority, quality of link building, among others.
SEO Audit Process
The SEO audit process includes evaluating different aspects of the page, including:
Keyword analysis: Keywords used to position the page are identified and their relevance and impact on the SEO strategy are analyzed. New keywords of interest to the business are searched for.
Content evaluation: The content of the page is studied in order to. Therefore, evaluate its quality, originality and relevance for the target audience. The formats, length and structure of the content are checked for optimization.
Technical analysis: Technical aspects such as page loading speed. Therefore, URL structure, source code, sitemap, internal and external links, etc. are evaluated.
Backlink analysis
Incoming links are analyzed to identify errors or bad practices that may affect website positioning. New opportunities for external links are identified considering the quality. Therefore, relevance and authority of the domain of origin.
Competitor analysis: The pakistan mobile database competition is analyzed to obtain a more precise view of the market and to be able to adapt the strategy to user trends and needs.
SEO Audit Tools
To perform an SEO audit, it is necessary to have specialized tools that allow you to thoroughly analyze all aspects of the page. Some of the most commonly used tools are:
Google Search Console:
Provided by Google, it is free and essential for SEO auditing. It allows you to analyze different technical and performance aspects of the page, identify errors, and alert the webmaster about problems that affect positioning.
Ahrefs: This is excellent for analyzing the link profile of the page. Therefore,both internal and external, and seeing their impact on the positioning. It allows you to compare the backlinks with those of the competition and look for new opportunities for quality links.
Screaming Frog: Allows you to identify
Technical errors on the page, indexing errors, CSS and JavaScript problems, redirection problems, among other relevant aspects. The free version allows you to analyze up to 500 URLs.
Link building is a strategy that seeks to obtain quality links from other websites to our website. Quality links are those that come from relevant and high authority pages, since Google values links of this type positively.
At Destaka Marketing, we can help you design and implement a link building strategy the right way. To do this, we use natural digital agencies: experts combine the strengths of hubspot and salesforce techniques (White Hat) to maximize the return on investment and avoid possible penalty risks.
Effective link building strategies
There are different link building strategies that can be implemented with the aim of obtaining quality links that improve our web positioning:
Creating quality content: If we generate content that is interesting to users, other websites are more likely to want to link to ours.
Internal link management: Good management of internal links can improve our web positioning, allowing users to navigate our SEO Agency website more easily and allowing Google to crawl and better understand the structure of our page.
Web directories
Web directories are pages that cpa email list group links to different websites. Therefore, There are general directories and more specific ones, so it is advisable to choose those that are relevant to our topic.
Social networks: Sharing our content on social. Therefore, networks may make other users find it interesting and decide to share it or link to it from their own pages.
Guest posting: Guest posting consists of writing articles for other websites in exchange. Therefore, for a link to your own site.