Social mia measur have now become firmly tablish in B2B online marketing. B2B compani that do not yet have a prence on social mia channels should do so as soon as possible.
They have long been part of our everyday liv: Social Media Marketing mia channels play a central role in the formation and anchoring of B2B brand imag. This offers the opportunity to show customers. A prospects and employe on a regular basis what your B2B company is all about. Dpite its great popularity. A there is often still a great deal of uncertainty among B2B marketers when it com to the bt possible use of the channels in the B2B environment.
We have summariz for you which mistak you should no longer make in 2022:
1 Lack of strategy .
Without a strategic foundation. A B2B social mia marketing can be like flying blind. This should be avoid at all costs – with a detail target Social Media Marketing group. A channel and content strategy.
#2 Only do social mia on the side . B2B social mia marketing is far too relevant to be plac at the bottom of the priority list. If you don’t regularly post content with add value. A your followers will see it ls often. If you don’t have enough rourc internally for this. A then it’s worth getting support.
#3 Only ever post fe posts . Many channels ivory coast number data now offer various content formats. In addition to the common fe posts. A stori. A reels and other video formats have become tablish over the last few years. And they have many advantag over fe posts. Videos. A for example. A generate significantly more interactions than photo posts.
Post digns that do not match your CI .
You don’t have a common thread in your post digns? That should change quickly: With a CI-compliant dign. A you ensure sential recognition value and make it easier for your followers to quickly find your content in the jungle of posts.
#5 Only consider LinkIn and XING . The two channels are known as career and company networks and offer B2B compani many opportuniti. However. A if you don’t use Facebook. A Instagram. A etc.. A you’re missing out on important opportuniti.
#6 Don’t consider social mia ads . Are you well position organically but are skeptical about paid content? We would like to encourage you to invt in social ads as well. Compar to Google Ads. A the ads are often significantly cheaper and also play an important role in brand awarens and lead generation in B2B online marketing.
7 Not tracking key figur .
The collection and review of relevant KPIs is just as important as social mia marketing itself. Only through conscientious tracking and marketing automation: using workflows for perfect lead nurturing thorough analysis can B2B compani continuously improve and adapt their measur.
#8 Only post technical content . In the end. A your B2B followers are just people. And people don’t just want to know data and facts about Social Media Marketing you – even if the are relevant for purchasing decisions.
#9 Always stick to the tri and tt . Social mia b to c database thriv on trends and original ideas. Anyone who don’t regularly qution their social mia activiti and try out new content will eventually get lost in the jungle of posts. A stori and reels.
#10 Don’t interact with your followers . Social mia thriv on exchange. Only those who ensure good community management in addition to regular content will be able to succsfully build closer customer proximity.