Content marketing is a valuable part of any advertising strategy, with most marketers (67 percent) reporting that high-value content generates leads and traffic. Even better, this content can help breed loyalty among customers and visitors, so you have to work less to retain them. With that in mind, let’s dive […]
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At the heart of every marketing strategy is SEO. Search engine optimization is critical because it makes websites more visible in organic search results. Artificial intelligence (AI) can improve the way you do SEO. According to Google, 51 percent of shoppers who research products and services use their search engine. […]
Want to design the best advertising campaign to grow your business? I understand. Running a successful advertising campaign can seem daunting. But it can happen if you don’t plan properly. Brands like Coca-Cola in the popular ‘Share a Coke’ or Skittles in ‘Taste the Rainbow’ may seem easy, but creating […]
If there’s one thing we’ve learned over the past few years, it’s that nothing is certain. So to make sense of the many uncertainties ahead in 2021 and early 2022, we’re looking at hard facts, historical patterns, hard data samples, and trying to figure out where to go. From a […]