The Best of INBOUND 2022 From September 6th to 9th, HubSpot’s largest annual event, INBOUND, was held in Boston. It brought together top marketing, sales, and customer service experts, with participants from around the world and world-renowned public figures such as Barack Obama and Jane Goodall.
On the mbudo team, we’ve been able to experience this and learn from leading HubSpot experts, partners, and users around the world:
We can’t leave without recapping all the lessons we’ve learned these past few days, which clearly define the present and future of the inbound ecosystem. We summarized the talks below about product, strategy, and some truly inspirational ones.
1. HubSpot Spotlight
In this opening session, Yamini Rangan (CEO of HubSpot) and Darmesh Shah (co-founder and CTO) welcomed us to the event by discussing the current challenges of connecting with customers, the new features available across HubSpot’s various hubs, and how building community is one of the challenges facing today’s society.
Steph Cuthbertson, Chief Product Officer at HubSpot, introduced us to HubSpot’s new features , offering a more flexible customer experience by connecting information, pipelines, and, above all, customers and people. Don’t miss her presentation!
Source: HubSpot
2. The power of creativity in B2B marketing The Best of INBOUND 2022
In this session, led by Tusar Barik, Marketing Director at LinkedIn, we learned how creativity is an essential aspect of B2B marketing and how companies like HubSpot leverage creativity to sell highly targeted products and services. B2B marketing can generate emotional connections with audiences, just like B2C marketing. They shared their key insights with us:
1. Bet big on your marketing campaigns.
2. Remember, decision-makers in B2B purchasing processes are also human.
3. Establish an emotional connection overseas data with your audience.
4. Explode creativity and make your brand shine, also in B2B: #B2Brilliant.
3. How to use video marketing throughout the Customer Journey
In this workshop, Taylor Corrado and Chris Lavigne from the Wistia team demonstrated in a practical way how video marketing can help us throughout the entire customer lifecycle, showing us what types of videos we can use depending on the phase of the cycle the user is in.
This helps differentiate us from other companies, connect with our audience, and make a brand much more human.
During the session, we got down to business, commissioning and recording a marketing video from script to production!
4. How to navigate digital marketing using algorithms
In a world dominated by algorithms, where it’s increasingly difficult to position ourselves on social media, Neil Patel helped us understand them find out what is holding back your company’s online sales and revealed some of the keys to organic success thanks to them:
1. Know the audience and the ideal client profile.
2. Content that works, interests of our audience.
3. The best times to publish.
4. The best formats for publishing.
5. The seasonality of your campaigns.
5. Change CRM, don’t be afraid! The Best of INBOUND 2022
In this session, Frank Loughan, Dilo Wijesuriya, and Kari Fairbanks from ARC Document Solutions shared their success story and internal process for migrating their own CRM from Salesforce, a tool they’d been using for over 10 years, to HubSpot CRM.
They shared with the public their satisfaction and the improvements they perceived in their business processes.
4. Timerman, an application that allows you to brazil data measure in detail the time that tickets or deals spend in a specific pipeline stage.
5. Zuper connects HubSpot objects to service or facility teams, allowing for better management of time and equipment.