If you’re only selling online on marketplaces and social media, you could be making a big strategic mistake. While these platforms are great for reaching a wide audience, relying solely on them can limit your business’ growth and compromise your profit margin. Let’s explore the top mistakes of this approach and how to avoid them.
1. Lack of control over the brand and customers
In marketplaces, the customer experience is standardized and georgia email list 3 million contact leads controlled by the platform. This means that your business becomes just one among thousands of sellers. In addition, customer data is not yours – which makes it difficult to build a direct relationship and loyalty strategies.
2. High fees and commissions
Marketplaces charge fees on each sale made, which can range innovative resources to improve educational quality from 10% to 20% or more. This significantly reduces your profit margin and can make the growth of your business financially unviable in the long run.
3. Extreme competition and price wars
Within marketplaces, your products are placed side by side with those of your competitors. This leads to constant competition for lower prices, putting pressure on your margins and making it difficult for your business to stand out.
4. Dependence on rules and algorithm changes
Marketplaces and social networks frequently change their policies, fees, and product display algorithms. These changes can drastically impact your sales, without you having any control over them.
5. Difficulty in creating a brand identity
Your customers buy from the platform, not directly from phone number iran you. This reduces your brand recognition, making it harder to build authority and loyalty in the market.
How to solve these problems?
The most efficient solution is to have your own online store. With your own e-commerce, you have full control over prices, customer relationships, branding and marketing strategies. In addition, you avoid paying high commissions and can invest in actions that truly add value to your business.
Need help creating your online store?
Creative Site develops customized online stores with professional design, SEO optimization and tools that boost your sales. Get in touch and find out how we can transform your digital presence!