Have you noticed that simply posting on social media isn’t generating the return your company needs? The truth is that, to sell more, it’s not enough to be present. You need to strategically combine organic content with paid media — and all of this makes much more sense when you have your own professional website to centralize your actions and generate authority.
What is organic media?
Organic media is all the content your company publishes without paying for reach , such as posts on Instagram, Facebook, TikTok or LinkedIn. Its function egypt email list 1.7 million contact leads is to build relationships, authority and trust with the public.
But here’s the truth that few people tell you: organic reach is getting smaller and smaller . So relying solely on free content is limiting your growth potential.
What about paid media?
Paid media is the investment in sponsored ads . It 7 best captcha plugins and tools for wordpress (compared) delivers your message directly to your ideal audience, even if they don’t yet know your brand. And if used strategically, it can exponentially increase your conversions .
But be careful: it’s not just about randomly boosting posts.
How to find the balance between organic and paid media?
The secret is to use paid media to accelerate the results of organic content , not to replace it. Here’s how it works in practice:
- Publish relevant and consistent organic content , focusing on your audience’s pain points and desires.
- Use paid media to boost the best content and generate more visibility for your brand.
- Invest in remarketing: show ads to those who have already interacted with your company, visited your website or added products to their cart, but did not complete the purchase.
- Drive qualified traffic to your website , where the user can have a more complete experience and with more chances of conversion.
Without a website, your sales funnel is incomplete.
If your company doesn’t have its own website yet , you’re limiting the results of your digital presence. Social media is great for attracting and engaging phone number iran customers, but it’s your website that turns interest into sales.
Additionally, a professional website improves the performance of your ads and increases your brand’s authority in search engines like Google.