E-commerce has been growing in Brazil and reached record sales in 2023 , with more than R$205 billion in transactions. On the other hand, with the increase in fraud, unexpected costs and complicated checkout processes, there is also an increase in the cart abandonment rate.
The good news is that with adjustments to the checkout, improvements to the customer experience and recovery actions, it is possible to reduce this rate and increase online store conversions.
Read on to discover practical tips on how to reduce cart abandonment rates and achieve more sales , ensuring a complete customer experience.
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What is cart abandonment?
Cart abandonment occurs when a spain whatsapp number data adds products to their shopping cart in an online store but does not complete the purchase. This behavior is very common in e-commerce and is usually related to several factors, such as:
- Unexpected costs at payment checkout ;
- Complicated payment processes;
- Lack of confidence in the security of the website;
- Limited payment options;
- Distractions while browsing.
Cart abandonment is one of the main pain points in e-commerce. However, it can be minimized with strategies that improve the customer experience and increase conversion.
How does the ideal customer profile impact cart abandonment rate?
As a brand, the company can identify and establishing a non-profit corporation a specific customer profile. This type of strategy involves knowing how to define the target audience and the definition of the persona.
However, it is impossible to limit a website so that only these people can access the store. With the vastness of the internet, no matter how much the company operates with a sales funnel campaign, different types of customers will access the platform.
Each customer profile follows a behavior pattern. Identifying these patterns can be important for creating strategies that increase their chances of converting. Check it out:
1. Click trigger
This customer profile represents those be numbers access the website out of curiosity , looking to research products or ask a question. They are at the top of the funnel, do not yet understand the solution they need and are checking out what the store can offer.
Identifying these customers can be important to include them in the purchasing journey, providing them with information and increasing their desire to purchase.
2. Adventurous customers
Adventurous customers are similar to clickers. However, what sets this profile apart is their habit of trying new products and buying from stores they are unfamiliar with.
They follow trends, bet on new things and can potentially bring new consumers to a business if they test and validate their product.
3. Cautious buyer
On the other hand, the careful buyer is the opposite of the adventurous one. He avoids buying online and only converts when he trusts the online store.
Therefore, this consumer tends to look for more established stores and can be greatly influenced by social proof , such as testimonials or reviews.