Newsletters and automation are two key areas of email marketing. Do you know which ones are more open and click-through? Včeliště has been collecting data from one of our clients for a long time, which we can now present to you.
Don’t be afraid of automation
To begin with, let’s make it clear that you should botim database definitely use both types of emails to get the most out of your database.
When we compare the main differences between NL and automation in detail , automation has one big advantage. You only create it weebly is one of the best free website builders on the market once, while NL has to be done again every time.
Some may argue that setting up automation is complicated. Of course, that can be true, especially when you first start working with an emailing business leads tool, but you will see that with each additional automation you will get better at it.
Emailing Tuli.sk
Tuli is a Slovak brand that designs and sews original bean bags. It uses both campaigns and automation in its email marketing . In newsletters, it informs about new products and special events, such as sales, birthday discounts, etc.
From April to about mid-October 2022, the average campaign open rate was about 26% . That’s not a bad result at all, on the contrary .
It probably won’t surprise anyone that emails highlighting discounts and free shipping are doing best.
But for automations like abandoned cart or welcome sequences , Tuli.sk performs much better, which you can see in the infographic .