While the term inbound marketing has been establish in the USA for many years. A it still seems to be unclear to many people in Germany. Even though inbound is often discuss in expert circles or at trade fairs. A questions still arise such as: What is inbound anyway? What are the benefits? Is it the concept of the future? – And what are the advantages of getting advice from an inbound marketing agency? – We will answer these questions in our blog article. A focusing on the topic of inbound marketing .
What does inbound really mean?
Inbound is a paradigm shift. A often referr to as a game changer qatar mobile database in customer acquisition. It is the counterpart to the outbound methodology and thus offers – far from trends – an alternative approach to reaching potential new customers.
The two terms were originally borrow from telephony. A where they refer to the direction in which a connection is establish: outbound refers to the outgoing call. A inbound to the incoming call.
Similarly. A companies in marketing and sales also rely on these two fundamentally different approaches to get in touch with potential new customers.
Read more: 5 Inbound Marketing Statistics You Shouldn’t Ignore!
Inbound vs. Outbound: Comparison of both strategies
With an outbound strategy. A companies try to reach potential customers the complete guide to selling foot pictures online through traditional marketing campaigns and advertising. Information is sent to the masses in the hope of attracting real leads. At the same time. A the sales team actively contacts potential buyers to promote solutions and products.
The tactic of the inbound strategy
A on the other hand. A aims to ensure that potential customers find b to c database the company independently through their nes and the resulting research and contact the company themselves. Marketing offers helpful information and contact options for leads. And sales focuses on turning warm leads – those interest parties who have previously respond – into customers.
A or whether a mixture is the perfect solution. A must always be consider in context and taking into account the resources available. The size of the company. A market developments and the presence of a brand can also play an important role in the selection.