Many people have doubts about the importance of creating landing pages. After all, if I already have a website with all the information about my services and products, why do I need them?
Landing pages are “landing pages” whose main objective is conversion. These pages do not generate immediate sales, but they are extremely important for working through the funnel stages and preparing leads for the moment of purchase.
Anyone who is familiar with landing pages knows
That they are much simpler and less complete telegram number list a website, but anyone who thinks that they have less sales power is mistaken. On the contrary: landing pages have a conversion rate that is 5 to 10 times higher than that of websites.
The information on a landing page is more objective
Getting straight to the point, clearly the use of elements such as nostalgia what the customer needs to know and what they will gain by filling out the form on that page.
Unlike websites that offer users multiple options for action, landing pages offer only one action to. It may seem like a bad idea at first, but we guarantee that it works.
The fewer distractions and click options the page has
he greater the chances that the user will usa b2b list the action determined there. And then, the conversion rate increases significantly.
The content of a landing page and a website can and should be different. While the website has a more institutional and informative language, landing pages are more sales-oriented in their content.
They are essential for capturing user information and, subsequently, providing them with relevant content so that they reach the end of the purchase with the certainty that the product or service is ideal to meet their needs.
Landing pages offer advantages that cannot be in your digital marketing strategy. Due to their simplicity, they may not seem very efficient at first, but don’t doubt their high conversion power.