Banner blindness is closely related to ad fatigue.
When a website visitor is bombarded with ads every time they open a page, they will not want to interact with them, click on offers, or even visit the website at all, as they will feel invaded and have a poor browsing experience .
To stand out from the sea of banner and sidebar ads on websites, your ads should look different and not appear like an ad at first glance.
This can generate interest in your brand message without appearing overbearing.
Here are some tips to help you avoid looking like an ad.
Try different color combinations
While a bright, colorful ad can help telegram number list you stand out in some areas, readers already expect the banner areas of web pages to be busy.
Try a subdued palette , a dark background, or simple images to grab attention.
Try non-traditional sizes avoid-making-it
If your ads always have the same ai in google search: google search generative experience (sge) dimensions, try changing the shape of your ad. This can catch the reader’s attention, as it is something different from the monotony they are used to.
Invest in design avoid-making-it
If your ads aren’t getting clicks or christmas island businesses directory views, try investing in a new design . Find simple, yet effective elements, contrast the native content on the page, and make your CTA stand out prominently.
2. Test video ads
Video and moving visual content can capture a reader’s attention and draw their attention to your ad more than a static image or design. A video ad can also communicate more information to viewers than an image.
Be careful with this approach, though, as a boring video ad can feel like an annoyance or pop-up ad to readers.
Make sure your video is engaging, informative and entertaining. A poor quality ad can damage your brand’s reputation.
3. Make sure you are targeting the right audience avoid-making-it
It may seem basic, but making sure your ads are on the right websites is key to your success.
If your company wants to connect with the young audience of Generation Z, but your banners appear in the newspaper El Financiero, it is possible that you are not being precise in your approach.
Targeting the right audience with an engaging, out-of-the-box ad can help readers see your ads instead of ignoring them.
4. Use native advertising
A native ad is an ad that integrates into the format in which it is advertised. Instead of a banner ad at the top of the page, place your ads in the middle of the page and match the style of the web page content.
Not only are native ads seen by more readers, but they are also designed to not appear like an ad, avoiding the negative connotations readers may have when they see an ad in their content feed.
5. Include interactive elements avoid-making-it
Audiences of all ages prefer ads that engage them and encourage them to interact with content . Interactive banners can have elements such as:
reproducible functions;
3D scanning;
Augmented Reality elements ;
game elements;
Questionnaires or surveys.
6. Proof of success avoid-making-it
If you’re not sure what approach to take to improve your banner ads, be sure to test out different methods and find one that works for your advertising goals.
You can start with tactics that cost the least amount of money or require the least amount of time to implement, then move on to options that involve more time or cost.
Is it safer to stop investing in banner advertising campaigns? avoid-making-it
While there are options and tactics you can implement with your banner ads, there may come a time when you need to consider whether a banner strategy is the most cost-effective for your ad performance.
Banner ads can be expensive – that high initial cost combined with banner blindness and low engagement can have big negative impacts on your bottom line.
There are a wide variety of ad formats other than banner ads that can cost less and attract more attention.
Sidebar or middle-of-the-page ads may remain in a reader’s view longer, because readers will not automatically scroll to the middle of a web page to avoid the ad content above.